CAMPAIGN ANALYST (PHARMACEUTICAL SECTOR)

Omega CRM Consulting is looking for a Campaign Analyst that would like to collaborate with one of the top 15 global pharmaceutical companies. The Campaign Analyst (CA) is responsible for tracking and measuring automated omni-channel marketing campaigns (manual tracking until we have automated campaigns) within ROPU MIDI enabling the impact analysis of campaigns to derive broader campaign insights and optimizing ongoing and future campaigns. Being the PoC of OPU’s Omnichannel managers and brand managers, the Campaign Analyst will be working alongside with Brand Teams at OPUs as well as TAs in MIDIc on campaign reporting ensuring desired campaign goals are reached and supporting insight generation (based on available insight generation governance). Within DU, the CA will enable and maintain automated operational campaign reports for omni-channel campaigns executed via campaign automation tools. Further, the CA will ensure campaign briefing and metrics (incl. conversion funnel) are in place at the Unit.The Campaign Analyst takes care of execution and quality of campaign reports, adding value to the business. CA takes care of the management and maintenance of these tools and dashboards including data quality.AccountabilitiesPoC for MIDI within the DU ensuring campaign reports are deliveredGather data and follow necessary processes, standards, requirements and resources to support OCM to analyze results and derive campaign insights in order to generate best practices and optimize ongoing and future campaigns.Implement and validate tagging, segmentation and other relevant processes in collaboration with relevant capability owners for more meaningful analysisDevelop and manage a MIDI (ideally global & automated) Omnichannel Campaign Performance Report, by collaborating with different stakeholders (GCOs, DU, End-to-End campaign management task force in Corp) on data integration at campaign levelDevelop and manage a MIDI (ideally global & automated) Omnichannel Campaign Requesting Report, to provide an overview to Digital roles to better monitor requested vs. executed Omnichannel campaigns by OPU & BTRequirements & desired skillsDigital analytics, Adobe analytics, reporting and dashboard tools, programming as well as capability to gather insights out of dataPositive and collaborative team player with a service-oriented attitude, a good work ethic and demonstrating pro-active behavior.Strong communication and project management skills.Experience with Tableau, S3-Bucket, Redshift and Snowflake platforms. Experience with SQL and Python script languages Knowledge about AWS-Glue, AWS.Pipelines, Apache Parquet Files or Apache Airflows.Fluent in English.Bachelor Degree, e.g. in (Digital) Marketing or similar experienceWHAT DO WE OFFERPermanent contract.Flexible Schedule. We make it easy. Balance your professional and personal life.Trainings & Certifications. Improve your skills and get the official certificate from our main partners.Home Office.Flexible retribution (public transport ticket, Ticket restaurtant, …).Health insurance.OMEGA in action. Our commitment to a better society is not just an intention. About usWe are a digital global company whose mission is to accelerate the business experience (BX) of its customers. In concrete terms, our 360 solutions allow business transformation and acceleration by means of technology and data applied to Customer #OmnichannelExperiences in fields such as #CustomerServices, #eCommerce, #Analytics or #Marketing. We target companies from different fields such as: #Retail, #LifeandSciences, #Manufacturing but also #Education, #NonProfit, #NGO etc. We are one of the top 3 partners of #Salesforce in Europe. Our team is composed of more than 540 people of 24 nationalities based in Spain and France, who have wide knowledge and experience that understands business processes and technology while enjoying what it does. Key to our success is the knowledge of our people. We are an innovation and Outstanding Knowledge award-winning, Salesforce Consulting Partner. Our priority is the well-being of the team. We foster a collaborative culture, involved and supported by our company values: #Talent, #flexibility, #commitment and #innovation. We bring them to everything we do. #TogetherWeGrow