GROWTH MARKETING LEADER

Growth Marketing LeaderCompany: Tradler.coLocation: Remote (Preference for Barcelona, Spain or time zones UTC-1 to UTC+3 )Type: Full-TimeVisa: Candidates must have the legal right to work in their location.About Tradler.co:Tradler is a SaaS productivity platform reimagining how companies engage and empowerfrontline workers, such as delivery drivers and service technicians. Founded in 2017, Tradlerhas grown from a small team into a thriving startup delivering real impact—boosting teamproductivity by 4.5% daily and driving over 300% ROI for clients.We operate fully remotely, providing flexibility, transparency, and a 4.5-day work week forbalance. Join our passionate team to shape the future of workforce productivity andperformance management.About the Role:As the Growth Marketing Leader at Tradler.co, you will lead the development and execution ofour growth initiatives, with a focus on experimentation, data-driven decision-making, andbuilding a scalable marketing stack. Collaborating closely with the product team, you’ll alignmarketing efforts with product development to drive user acquisition, retention, andengagement. This role is about testing bold ideas, refining what works, and scaling successfulcampaigns to accelerate our impact. You’ll also establish and optimize the tools and processesthat power our marketing engine, ensuring seamless execution and measurable results. Join usto shape the future of growth in a fast-paced, purpose-driven SaaS environment.Key Responsibilities:Growth Strategy:● Design and implement scalable, data-driven strategies to accelerate user acquisition andrevenue growth.● Build the marketing funnel, including the technical ensuring alignment from awareness toconversion.● Partner with the product team to develop product led growth strategies.● Test and scale innovative growth opportunities, including strategic partnerships andevents.Demand Generation:● Develop multi-channel campaigns leveraging email, social media, SEO, and paid ads toattract and convert leads.● Create nurture campaigns aligned with customer journeys to improve retention andengagement.● Collaborate with sales teams to generate high-quality leads and optimizemarketing-qualified lead (MQL), SQL and deal flow.● Utilize content and community techniques to build our growth pipeline.Experimentation and Growth Mindset● Hypothesis-Driven Approach: Skilled in designing and running experiments with clearhypotheses, success metrics, and timelines to identify scalable growth strategies.● Data-Driven Decision Making: Proficient in analyzing data from experiments to uncoveractionable insights and optimize future campaigns.● A/B and Multivariate T esting: Expertise in setting up, managing, and interpreting testsacross landing pages, email campaigns, ads, and other marketing channels.● Iterative Process Management: Ability to rapidly test, learn, and iterate to refinestrategies and tactics based on experimental outcomes.● Cross-Functional Collaboration: Experienced in working closely with product, sales, andengineering teams to implement and measure experiments effectively.● T ools and Platforms: Proficient in using growth and experimentation tools such asOptimizely, Google Optimize, HubSpot, or other similar platforms to execute and analyzetests.● Creative Problem-Solving: Adept at identifying unconventional opportunities for growthand testing innovative ideas.Analytics and Reporting:● Monitor campaign performance, KPIs, and ROI, translating data into actionable insights.● Maintain dashboards to track marketing initiatives, regularly sharing findings with theleadership team.Team Collaboration:● This position reports to the CRO.● Partner with the Product Lead, Operations team and Sales team to align strategies withrevenue and product goals.● Lead external agencies or freelance contributors as needed for campaign execution.Qualifications:Experience:● Minimum 5 years in growth marketing or demand generation, ideally in B2B SaaS or HRtech.● Demonstrated success in driving significant revenue growth and scaling marketingfunnels.Skills:● Native or near-native English proficiency is required; Spanish fluency is a plus..● Proficiency in tools such as Google Analytics, HubSpot, or other CRM/marketingplatforms. Including setting up a full marketing ‘stack’..● Expertise in crafting B2B direct response and lead-generation content.● Strong communication and storytelling skills, with the ability to write compellingmarketing materials.● Analytical mindset and data-driven approach to campaign optimization.Attributes:● Self-starter with a “figure-it-out” mentality.● Passion for productivity, workforce engagement, and technology.● Adaptability to thrive in a fast-paced, collaborative startup environment.Why Join Tradler?● Full Ownership: Play a central role in scaling a high-impact function.● Innovative Culture: Be part of a versatile and collaborative startup atmosphere.● Flexibility: Enjoy remote work with a 4.5-day work week.● Transparency: Stay in the loop with clear communication and shared goals.● Direct Impact: Your work will directly shape the future of Tradler and our customers.How to Apply:If you're excited about leading growth marketing at a rocketship, scale-up SaaS company, we’dlove to hear from you! Please apply exclusively through LinkedIn by submitting your resumeand a cover letter that highlights your relevant experience, achievements, and why you’reexcited about joining Tradler. Include any portfolio links or case studies that showcase yourmarketing expertise.Working at Tradler is a unique experience that offers a blend of transparency, remote work flexibility, and the excitement of a startup atmosphere. Here's what it's like to be part of our team:● Transparency: At Tradler, we believe in open communication. Transparency is a core value,ensuring that you're always in the loop about our goals, challenges, and successes.● Fully Remote: Our "office" is wherever you want it to be. We've been fully remote since 2017,providing the freedom to work from the comfort of your own space, no matter where you arein the world.● Work life balance: We strongly believe in a healthy balance between work and life, thereforewe have a 4.5 day work week, with Friday morning acting as a buffer to finish pending work.● Versatility: While you may join us for a specific role, you'll likely find yourself involved invarious aspects of the organization. We encourage versatility and collaboration, giving youthe opportunity to broaden your horizons.● Startup Spirit: Tradler is a startup at heart. Expect an environment buzzing with innovation,where your ideas and efforts can have a direct impact on our journey and success.● Direct Impact: We're a small team, which means your contributions will be significant. Yourwork will directly influence our growth, making every day at Tradler meaningful andrewarding.● Incredible Colleagues: We don't compromise on having A players, so you'll join an amazingteam of talented individuals who share your passion for excellence and innovation.About TradlerEstablished in 2017, Tradler is redefining how companies drive productivity and team performance atscale. We’ve grown from 6 to 20 people in the last 12 months, a testament to our commitment tohelping organizations boost productivity through smarter performance management. Tradlerempowers managers and their teams by guiding them to focus on the behaviors that truly impactoutcomes, leading to measurable improvements across the board.Our platform goes beyond dashboards—providing real-time insights and easy-to-use tools that helpteams perform at their best. Tradler users are 4.5% more productive daily, with some customersseeing an ROI of over 300%. We seamlessly integrate with existing workflows to ensure thatmanagers can spend less time on manual processes and more time leading strategically.