MARKETING & ANALYTICS CONSULTANT - PHARMA

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that is bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.comWhat if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it?We understand that you are looking for growth and variety in your career at this point and we would love for you to join us in our journey and grow with us. At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We hire the best and trust them from day 1 to deliver global impact, handle teams and be responsible for the outcomes while our leaders support and mentor you.We are a profitable rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries of healthcare and technology. We offer global opportunities with fast-track careers while you work with a team that is fueled by purpose. The combination of these will lead to a truly differentiated experience for you.If this excites you, then apply below.Job DescriptionLocation: Barcelona, SpainOverview:We are seeking a highly skilled Pharmaceutical Analytics Specialist to join our dynamic team in Barcelona, Spain. The ideal candidate will have extensive experience in the pharmaceutical industry and a strong background in leveraging commercial datasets to drive actionable insights. You will play a pivotal role in optimizing marketing strategies, enhancing brand performance, and improving customer engagement through advanced analytics.Key Responsibilities:Analyze and interpret pharmaceutical commercial datasets such as IQVIA, Symphony, Salesforce, and similar sources.Develop insights in areas like Marketing Analytics, OmniChannel Analytics, Campaign Analytics, and Digital Analytics to optimize marketing strategies and improve ROI.Provide actionable recommendations through Content Analytics to enhance the effectiveness of marketing and digital assets.Monitor and report on Brand Performance Analytics, ensuring alignment with business objectives and KPIs.Conduct Customer Segmentation analyses to identify target audiences and personalize marketing campaigns.Collaborate with cross-functional teams to integrate data-driven insights into decision-making processes.Qualifications:Proven experience in the pharmaceutical industry with a strong understanding of its commercial operations.Expertise in working with pharmaceutical datasets such as IQVIA, Symphony, and Salesforce.Hands-on experience in one or more of the following areas:Marketing Analytics / OmniChannel Analytics / Campaign Analytics / Digital AnalyticsContent AnalyticsBrand Performance Analytics / ReportingCustomer SegmentationStrong analytical skills with the ability to translate data into actionable strategies.Proficiency in analytical tools and platforms commonly used in the pharmaceutical domain.Excellent communication and presentation skills to convey complex insights to non-technical stakeholders.Preferred Skills:Experience with advanced analytical techniques, including predictive modeling and machine learning.Familiarity with visualization tools such as Tableau, Power BI, or similar.Strong project management and organizational skills.