MARKETING MANAGER - FRANCHISED

Job Description For Marketing Manager - Franchised(HOZ) in Madrid,Spain.
Job Number Job Category Sales & MarketingLocation The Palace a Luxury Collection Hotel Madrid, 7 Plaza de las Cortes, Madrid, Spain, Spain VIEW ON MAPSchedule Full-TimeLocated Remotely? NRelocation? NPosition Type ManagementAdditional Information.
This hotel is owned and operated by an independent franchisee, Archer Hotel Management Limited.
The franchisee is a separate company and a separate employer from Marriott International, Inc.
The franchisee solely controls all aspects of the hotels employment policies and practices, including hiring, firing, discipline, staffing, compensation, benefits, and all other terms and conditions of employment.
If you accept a position at this hotel, you will be employed by a franchisee and not by Marriott International, Inc.
ob Summary.
he Marketing Executive will be responsible for managing content creation for social media and business channels, executing paid media strategies, exploring new digital opportunities, and coordinating with the digital field marketing team.
This role requires a proactive approach to analysing results, staying updated with digital trends, and managing various marketing initiatives.
ey Responsibilities1.
Content Creation and ManagementDevelop and manage content for social media and business channels.
uild content for the new hotel websitesUpdate photo and video content regularly.
pload experiences and content to consortia and third-party channels.
anage content for Food & Beverage (F&B), banqueting, and events.
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Social Media Strategy and ExecutionDevelop and execute a social media strategy in coordination with the Social Media Community Manager (Freelance position)Work on and enhance the LinkedIn profile for the hotel for B2B channels and Human Resources goals.
tay up to date with new digital and social media trends and opportunities.
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Paid Media StrategyExecute paid media strategies for social media platforms.
nalyse and optimise paid media campaigns to ensure maximum ROI.
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Digital Opportunities Exploration Explore and identify digital opportunities within and outside the business ecosystem.
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Coordination and Follow-UpCoordinate and follow up with Marriott digital field marketing team to ensure seamless execution of marketing strategies.
ollaborate with various departments to align marketing efforts with overall business goals.
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Analytics and ReportingAnalyse marketing results and provide insights for continuous improvement.
repare regular reports on the performance of marketing campaigns and initiatives.
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Email MarketingImplementation new e-mailing solution and e-compendiumDrive and execute the email marketing strategy.
evelop strategies to grow the email database and enhance engagement.
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New Voucher Sales PlatformImplement and manage a new voucher sales platform on the companys websites.
evelop strategies to promote and increase voucher sales.
xperience.
t least 3-5 years leading marketing positioning for renowned brands in the luxury tier segmentBachelor in Business Administration or similar careers.
Postgraduate certified studies in marketing This company is an equal opportunity employer.
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