SENIOR ONLINE MARKETING

Welcome to Room Mate Hotels!At Room Mate Hotels, we believe that the best way to travel is by visiting friends. That's why we want you to meet unique friends in every corner—people who, like you, bring their own special and authentic touch. This time, we’re looking for a new adventure companion to join our Revenue team as a Senior Marketing Online at our HQ!What are we looking for?For us, it’s incredibly important that you are a true Roomie, which means being fun, bold, committed to your teammates, and passionate about your work. In addition, we are looking for someone who meets the following requirements:Minimum of 7 years of experience in web revenue management, digital marketing or a related field. Proven track record in acquisition strategy development and conversion rate optimization (CRO).Strong understanding of digital marketing channels, including SEO, SEM and PR-driven strategies. Experience managing relationships with digital partners and web technology platforms. Excellent analytical skills, with the ability to interpret data and provide strategic recommendations. Fluency in both English and Spanish is required; proficiency in a third European language is a plus. Strong project management and communication skills, with the ability to work across teams and coordinate large-scale initiatives. Experience in the hospitality sector is highly valued. What will you do with us?You will be responsible for driving online revenue growth through acquisition strategies and conversion rate optimization (CRO). This role will monitor, analyze, and manage the performance of direct digital channels and partners, optimize investments, and ensure effective collaboration with internal teams and external stakeholders. The position requires strong analytical skills and expertise in digital marketing and acquisition strategies, with a focus on enhancing website traffic and growing direct bookings:Acquisition Strategy & CROOversee and monitor acquisition performance, ensuring alignment with revenue goals and optimization of all campaigns.Develop, control, and review investment strategies across all digital channels and platforms, including PR-driven initiatives. Manage relationships with website partners to ensure seamless collaboration and performance enhancement.Strategic Analysis & OptimizationChallenge and refine acquisition strategies by identifying gaps and opportunities for optimization.Guide the creation and evolution of the data ecosystem, collaborating with acquisition partners and the internal revenue management team to leverage data for enhanced decision-making.Analyze web performance metrics and provide actionable insights for continuous improvement. Campaign Design & CoordinationCollaborate with cross-functional teams to design and implement campaigns aimed at increasing website distribution share.Ensure proper coordination between marketing, PR, and communication teams for smooth execution of campaign landings.Support SEO content creation, working with communication and PR teams to enhance organic traffic.Content & Product CoordinationCoordinate the creation of promotional packages, new room offerings, and other content updates, ensuring alignment with customer demands and business goals.CRO Performance Management EcommerceMonitor and optimize the website's conversion rate performance in collaboration with the specialized partners, ensuring the continuous refinement of CRO strategies.Monitor and optimize website conversion rate (CRO) performance, coordinating efforts with our partner to ensure continuous improvement. Analyze website performance metrics and provide actionable insights to inform decision-making and drive growth (GA4, Heatmaps, etc.)Work cross-functionally with marketing, sales and operations teams to align strategies and ensure cohesive execution.What do we offer?For us, it’s important that Roomies feel comfortable and enjoy working, which is why we offer you:Additional days off! An extra week per year, your birthday off, and an additional month of leave for new parents.Flexibility! We trust you.Hybrid work system.Join us—this could be your new place!