BRAND SENIOR EXPERT | MADRID, ES

Brand Senior Expert For our Customer & Marketing team, we are looking for a Brand Senior Expert to shape and execute our brand strategy, enhancing our market presence and driving brand awareness through high quality content.
As our Brand Specialist, you will play a pivotal role in developing a cohesive and compelling brand identity.
llianz is in full transformation, so we are looking for a very motivated person, willing to get involved in our project and contribute, not only on a professional but also a personal level.
What are you going to do in Allianz? • Land the Brand Strategy for Allianz in the Spanish Market.
From the global purpose and brand principles to the value proposition in the Spanish market and tone of voice.
• Ensure that the unique value proposition of the brand is communicated correctly.
• Work closely with creative teams to ensure the visual and messaging elements align with the brand strategy.
• Implement a consistent visual and verbal identity in the Spanish market across all touchpoints and connecting with our audiences (clients, potential customers, employees, agents and brokers).
• Coordinate the implementation of the identity in all Points of sales together with different suppliers.
• Develop a Brand Guardian to assure that the guidelines are perfectly known by all stakeholders in the Spanish market and implemented in all the communications and in our more than 2.
K agencies (Points of Sales).
• Identify opportunities and risks for our brand, and act accordingly to them.
• Analyze market trends and track Brand KPIs through the tools we already have.
• Be the link with different areas within Allianz, including other Customer & Marketing colleagues, Sales and Product, ensuring that the brand is well implemented.
• Give support to the company when developing any brand material.
What does Allianz need from you? • Previous experience in similar positions (minimum 5 years) • Degree in Business Administration, Marketing, Advertising & Public Relations, or similar • Be part of a high-performing brand team, fostering a collaborative and innovative work environment.
Collaboration between all of us -both within Marketing and other departments- is essential for Allianz (and your) success • Being organized and capable of managing several projects at the same time is a must • Excellent relationship and communications skills • Spoken and written Spanish and English What does Allianz offer you? • Be part of a team of experts in different areas of Marketing (Customer Growth, Media & Performance, Sponsorship...), where all of us contribute as key pieces.
• A hybrid working model, with flexibility, and offices adapted to your needs.
• Work in a company with real conciliation policies and where people are the most relevant asset of the company.
• Being in an international work environment, within a company that greatly promotes internal mobility, both national and international.
• Social benefits for lunch and teleworking expenses.
• Specific training in your field of activity and You Learn We Pay program.
• Participate in our internal events, such as Oktoberfest, Halloween or the Christmas Party, for you and (if you have them) your children.
• A Christmas gift card.:) | Diseño y marketing | Profesional / Senior | Non-Executive | Allianz Spain | Jornada completa | Indefinido Did you know that we have additional benefits for employees with disabilities and/or those who have an immediate family member with a disability? You just need to present your certificate, and you will have access to them (by simply showing your certificate, you will receive a bonus of € in your first paycheck).