BUSINESS DEVELOPER - LEAD GENERATION & GROWTH

As a rapidly expanding company in innovation, we’re seeking an ambitious Business Developer who can drive revenue growth through new customer acquisition and expansion of strategic accounts.
As a critical contributor to our sales team, you’ll play a key part in sourcing and qualifying potential mid-market and enterprise clients, moving them efficiently through the funnel from initial awareness to conversion.
You will work closely with the Sales and Marketing teams, leveraging targeted Account Based Marketing strategies (ABM) and digital outreach to build a high-quality pipeline that directly impacts our revenue.
Lead Generation & Prospecting Proactively identify and engage potential clients through targeted outbound prospecting techniques, including cold outreach, LinkedIn networking, and personalized email campaigns.
Utilize ABM tools, LinkedIn and other platforms to research, segment, and connect with prospects that align with our Ideal Customer Profile (ICP).
Develop and execute lead-generation campaigns, creating targeted messaging that sparks interest and moves leads from Attention to Interest stages in the funnel.
Pipeline Development & Management Build and maintain a robust pipeline of qualified leads, ensuring a steady flow of potential clients through each stage of the sales funnel.
Collaborate closely with AEs and Marketing to align lead-gen strategies, ensuring efficient handoffs and continuity in messaging as prospects advance in the funnel.
Leverage key communications and digital marketing to support outbound plus inbound efforts, and leverage custom target segments to warm up potential leads.
Lead Qualification & Nurturing Qualify and segment leads based on their readiness to buy, prioritizing high-potential prospects for immediate follow-up.
Implement nurturing strategies for longer-term prospects, coordinating with Marketing to provide them with relevant content and keeping them engaged until they are sales-ready.
Regularly update CRM with lead insights, ensuring accurate data tracking and seamless transitions from initial engagement to formal sales conversations.
Performance Tracking & Reporting Monitor KPIs related to lead volume, conversion rates, and cost per lead to continuously optimize and refine lead-generation efforts.
Provide weekly reports on lead generation progress, highlighting wins, conversion rates, and areas for improvement.
Participate in strategy sessions with sales and marketing leadership to review performance data and adjust lead generation tactics as needed to meet quarterly Average Reccurring Revenue (ARR) targets.
e’re looking for a forward-thinker, with strong analytical skills, mixed with a doer with the ability to interpret data, extract insights, and make data-driven decisions, to concretely optimize sales performance and results.
previous experience in sales roles within the SaaS B2B industry would be preferred.
Ideally, we would want to leverage a proven track record of successfully selling software.
ommunication skills.
Strong storytelling ability, especially in transforming complex ideas into clear, persuasive content.
Excellent written and verbal communication skills, with ability to craft compelling messaging and effectively communicate complex features and benefits to diverse audiences.
echnicity.
Strong understanding of SaaS sales motions, including outbound and ABM tactics, as well as experience working cross-functionally with sales, marketing, and account management teams.
Demonstrated success in using data-driven insights to shape account strategies and achieve revenue growth.
reativity.
A creative mindset and the ability to think outside the box to develop innovative sales strategies and activations that resonate with customers, target prospects and partners.
daptability.
Thrive in a fast-paced environment, with the flexibility to adapt to changing priorities and market dynamics.
esults orientation.
Analytical mindset with experience measuring communication impact and adjusting tactics accordingly.
A results-driven mindset, with a focus on achieving and exceeding marketing objectives and KPIs.
eam player.
Collaborative mindset and a willingness to work closely with cross-functional teams to achieve shared goals and objectives.
Experience supporting sales organizations through content, messaging, and campaign alignment is a plus.