CONTENT STRATEGIST (BRAND MARKETING DEPARTMENT)

Job Description
Hi there!
We are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don’t miss your chance.
This is our Content Strategist role for idea generators, planning geniuses, and natural-born analysts.
Tasks in the role

Creating campaign strategy, messaging, and concepts that match the brand’s customer personas
Creating customer journey maps and outlining the content assets for each marketing campaign
Managing content creation for developing the marketing funnel and supporting team projects
Working in close collaboration with campaign managers and channel owners for smooth coordination and campaign execution
Elaborating and executing a content marketing strategy for a department, aligning it with the company’s content strategy
Auditing existing content and analyzing competitors’ tactics to identify areas for improvement
Monitoring key metrics and analyzing content performance
Using AI tools to assist in creating, perfecting, automating, and optimizing content for various digital platforms, including landing pages, advertising assets, campaign messaging, and email content

Requirements
Who we are looking for

Experience in managing content and developing strategies across multiple marketing channels
Experience using AI tools for content creation and optimization
Strong understanding of AI prompting engineering to achieve a consistent content output to aid delivery speed
Able to manage and deliver several projects in parallel
Good understanding of the diverse needs of customers across different funnel stages
Combination of marketing and editorial mindset with h2 client-facing skills, understanding of audience needs, and value-based approach
Great analytical skills and an ability to make data-driven decisions
Significant SEO knowledge
Excellent communication skills, both written and verbal
Quick learner with excellent problem-solving skills
Excellent writing and editorial skills

Not required, but a plus

Native English speaker
A mix of B2B and B2C experience
Empathy and curiosity
You share our common values: Trust, as we prefer to speak up and be our true selves; Sense of Ownership, as it’s not worth wasting time on something you don’t believe in; and enthusiasm for Constant Change, as we are always looking to make things better

We will try to create all the right conditions for you to work and rest comfortably

This offer stands for the “hybrid” work format: some days, you work from the office, and some #wfh. Trust us, it’s an efficient way of working. Proven!
Flexible working day start
Unlimited PTO
Hobby benefit
Breakfast, snacks, and coffee at the office
Corporate events
Training, courses, conferences
Gifts for employees


Finally, a little more about our company
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campaigns and get measurable results from online marketing.
We’ve been developing our product for 16 years and have been awarded G2s Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500, and many more. In March 2021, Semrush went public and started trading on the NYSE with the SEMR ticker.
10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,000 people around the world are working on its development. The Semrush team is constantly growing.
Our new colleague, we are waiting for you!
Semrush is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition, including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws. All employment decisions are based on business needs, job requirements, merit, and individual qualifications.