CRO & DIGITAL ANALYST

Sector Alarm is one of Europe’s leading safety providers with more than 630,000 satisfied and safe customers. To support our continuous growth and expansion, we need to strengthen our team with a CRO & Digital Analyst. This position will be based in Madrid, reporting into the Group Brand and Website Director.The RoleIn this role, you will be pivotal in driving the growth and success of Sector Alarm’s online presence by analyzing our website's acquisition funnel and recommending solutions to increase site traffic and conversion rates. Your expertise will help enhance our online visibility, attract qualified traffic, and create personalized experiences for our visitors, leading to increased lead generation.You will collaborate closely with marketing teams across various domains, including brand, content, lead acquisition, SEO, website, and data, to ensure that our lead acquisition and website strategies are effective and aligned with the growth objectives of each market. This position is based in Madrid and reports to the Group Brand and Website Director.Tasks And ResponsibilitiesDevelop a comprehensive KPI framework to accurately measure website performanceMonitor and analyze key website KPIs, including traffic, conversion rates, bounce rates, and search rankingsUtilize tools such as Google Analytics, Power BI, Crazy Egg, Hotjar, and VWO to analyze website traffic, user behavior, and conversion dataIdentify opportunities for conversion rate optimization and define A/B testing strategies in collaboration with different marketsWork with the SEO Group Agency, content, and design teams to propose and implement CRO initiativesAssess the effectiveness of CRO initiatives based on KPI analysisCoordinate with the UX designer and website project manager to implement required UX or technical features to launch new testsAssist local teams in all 8 markets with the implementation of those testsInterpret and analyze test results, ensuring statistical significance, and communicate findings clearly to stakeholdersCreate ad-hoc reporting and analysis in collaboration with different areas of marketing team depending on business needsSupport on digital costs and forecast maintenanceWe Are Looking For Someone WithA bachelor’s degree in a related field; Master’s degree preferred5 years of experience in digital marketing, with 2 of those specifically working on CROKnowledge in UXKnowledge and experience using and analyzing Deodato Proficiency in content management systems (CMS) and digital marketing toolsExtensive experience with Google Analytics 4 (GA4), tag management systems (preferably Google Tag Manager), and data layer implementationWorking knowledge of HTML, CSS, and JavaScriptFluency in EnglishA work permit within the EUWhy join us?Sector Alarm is fast growing and one of Europe’s leading safety providers. We are an international company with a positive culture, driven by ambitious people. We enjoy our work and celebrate our achievements. Satisfied employees are our strongest resource as we offer opportunities for our employees to grow and develop both professionally and personally. To learn more about us visit www.sectoralarm.comNote that applications must be submitted in English and will be reviewed on a rolling basis ApplyResponsible recruiterDaniela Diazgranados