DIGITAL ANALYST AND CRO EXPERT

ABOUT ASTARA: THE OPEN MOBILITY COMPANYWe are an open mobility company with a human-to-human approach, committed to sustainability. With a turnover of more than 5 billion euros in 2022, Astara offers personal mobility solutions that cater to the diverse needs of each user, including ownership, subscription, and car-sharing options. Our mobility ecosystem, powered by data intelligence and supported by the Astara platform, operates across Europe, LATAM, and Southeast Asia.Our diverse team, consisting of over 40 nationalities across 19 countries and 3 continents, drives our innovation and growth.For more information, visit www.astara.com.THE ROLE:Astara is looking for a Digital Analyst and CRO Expert to join our dynamic team. In this role, you will be responsible for managing and optimizing our marketing technology stack, ensuring seamless integration with our overall marketing strategy. This position requires a mix of technical expertise and marketing acumen to enhance customer engagement, drive data-informed decisions, and improve conversion rates across our digital platforms.MAIN RESPONSIBILITIES:Marketing Technology ManagementOversee the implementation, configuration, and maintenance of marketing technology tools and platforms.Ensure all systems are integrated and provide accurate data.Collaborate with business units to understand data needs and deliver tailored analytical solutions.Provide technical support and training on marketing technology tools to regional teams.Data Collection and AnalysisManage tracking systems using tools like Google Tag Manager and ensure accurate data collection across digital channels.Lead the implementation of advertising pixels and enhance digital marketing efforts.Supervise the configuration of Astara's data layer to ensure comprehensive data capture.Conversion Rate Optimization (CRO)Conduct CRO audits to identify improvements in the conversion funnel using tools like Hotjar.Design and manage A/B and multivariate tests to optimize conversion rates.Lead strategic CRO planning sessions with cross-functional teams to prioritize opportunPROFESSIONAL EXPERIENCE / QUALIFICATIONS:Bachelor’s degree in Marketing, Data Science, Business, or related field (Master’s degree preferred).5+ years of experience in digital analytics or CRO, ideally within a global context.Proficiency in digital analytics tools (e.g., Google Analytics 4, Adobe Analytics), A/B testing platforms, and tag management systems (e.g., Google Tag Manager).Strong understanding of web technologies, UX/UI principles, and digital marketing.Experience with data visualization and reporting tools such as Google Data Studio and Tableau.Excellent analytical, problem-solving, and communication skills.TOOLS AND TECHNOLOGIES:Analytics: Google Analytics, Adobe Analytics, Firebase, Adjust, AppsflyerTag Management: Google Tag Manager, Adobe LaunchReporting and Visualization: Google Data Studio, Tableau, Microsoft Excel, Power BICRO and UX: Hotjar, ClaritySTRONG FIT WITH OUR COMPANY VALUES:CourageousOpen-mindedInnovativeHumanCandidates with disabilities will be positively valued.