DIGITAL CONTENT LEAD (NON PRODUCT)

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Digital Content Lead (Non Product)
WE ARE DENIM HEADS.
We love denim. Live and breathe it. It’s in our DNA. At G-STAR, we see no limit to what denim can do. We believe it can be force of progress and innovation for both people and planet. How? By hiring the most creative, curious and caring minds. People who think beyond fashion. Bringing big ideas to big challenges. Driven by possibility. Those who work hard, make mistakes, but always continue to grow.
Denim is in our DNA, our people are our stitching.
Join the denim heads making raw denim!
HERE'S WHAT WE'LL DO TOGETHER:
As the Digital Content Lead for G-STAR, you are responsible for managing the campaign content on our webshop across all territories and devices.
Working closely with Marketing and Digital Trade teams, you take ownership of planning and executing the digital campaign content plan in order to elevate the G-STAR experience and maximize digital performance. You strive to deliver all campaigns on time and to a high standard, incorporating best practices and always in line with brand standards and visual guidelines. You have an eye for detail and work to ensure high levels of site hygiene are maintained.
Highly organized, you build process and optimize the CMS workflows. Acting as Product owner and Super user for our CMS (Amplience), you support the regional teams in training, problem solving and delivering for their markets. You work closely with the IT team to align on further development of the program content.
You are analytical and report on campaign and content performance using a variety of tools, always looking for opportunities to optimize the experience. Customer centric, you consider brand and customer impact before making any decisions.
Taking both a global and regional approach, you seek to understand global brand objectives but also market performance in order to deliver a consistent brand experience for users.
YOUR TASKS AND REPSONSIBILITIES:
• ​Align, localize, build and distribute content toolkits for global regions.
• Build marketing campaign content strategy and customer journey.
• Build content strategy for peak Trade moments.
• Including support of regional coordinators in publishing content on G-Star.com.
• Weekly and ad hoc reporting on site metrics and competitor activity.
• Use insights to develop and execute strategies to elevate the brand experience and optimize performance on G-Star.com.
• CMS super user, train and support regional teams, support in testing.
• Stakeholder content roadmap development.
HERE'S WHAT YOU BRING TO THE TABLE:
• Bachelor or Master degree in marketing, information technology or fashion.
• 1-2 years of relevant e-commerce experience in Apparel, Fashion and/or Retail Industry.
• Experience in managing content of an e-commerce platform on a daily basis. Knowledge of Amplience, Hybris CMS and/or Html is an advantage.
• Ability to generate e-commerce trends and performance reports with Contentsquare and Google Analytics (or similar analytics tools).
• Ability to work independently as well as in an (international) team structure.
• Demonstrate initiative and follow through on all aspects of the role.
• Eye for details, hands-on and pro-active with eagerness to develop and learn.
• An excellent command of the English language, speaking other languages like Dutch, German or French are plus.
• Fashion? You live and breathe it.
HERE'S WHAT WE BRING TO THE TABLE:
We recently moved into our state-of-the-art office in the vibrant city of Valencia. This could be your chance to play a pivotal role in shaping the future development of G-STAR in Spain!
Beyond a competitive salary, working at G-STAR brings many other perks and exciting opportunities:
• A clothing budget to showcase your personal style while representing G-STAR,
• A fully paid private medical insurance,
• Flexibility to work from home up to 2 days per week, promoting a healthy work-life balance,
• Free access to leading learning and development platforms like Udemy and Goodhabitz.
WHAT WILL HAPPEN NEXT:
• We will thoroughly review your CV.
• We have a large expat community at G-STAR, so please apply with an English CV.
• When we hopefully find what we are looking for, we will call you for a chat and if it’s a good fit, we’ll plan our first interview.
• Having an agile mindset is very important at G-STAR, therefore we ask you to participate in a fun gamification assessment + we might ask you to prepare a short business case to present during a follow-up interview.
• When we’re ready to commit to each other, we’ll finalize the terms we’ve discussed and we’ll explain to you how to order your first pair of jeans from the G-STAR employee store. Good luck!