DIGITAL MARKETING MANAGER

The Digital Marketing Manager plays a crucial role in developing, implementing, and managing marketing campaigns that promote a company and its products or services. They are responsible for driving the growth of the business's online presence and engaging with the target audience through various digital channels. This role is essential in optimizing brand awareness, driving traffic, and generating leads through digital avenues.Key responsibilitiesDevelop and execute a comprehensive digital marketing strategy to increase brand visibility and drive qualified traffic to the company's digital platforms.Manage and optimize the company's website, ensuring its effectiveness in generating leads and supporting the overall marketing strategy.Oversee the planning and execution of all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.Analyze and report on the performance of digital marketing efforts, using data-driven insights to continually improve and optimize campaigns and conversion rates.Brainstorm new and creative growth strategies while leading and managing all digital marketing efforts.Collaborate with internal teams, such as content and design, to ensure brand consistency and cohesive messaging across all digital channels.Stay up-to-date with the latest trends and best practices in online marketing and measurement, implementing them effectively within the organization.Manage and develop digital marketing team members, providing guidance, support, and performance feedback.Monitor and anticipate changes in the digital marketing landscape and adapt strategies accordingly to maintain a competitive edge.Required QualificationsBachelor’s degree in Marketing, Digital Technologies, or related field; Master’s degree is a plus.Proven work experience as a Digital Marketing Manager or similar role, with a demonstrable track record of successful digital marketing strategies.Expertise in digital advertising, SEO/SEM, and social media marketing, with a strong understanding of digital analytics and data-driven marketing.Demonstrated experience in leading and managing SEO/SEM, email, social media, and/or display advertising campaigns.Proficiency with web analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) and marketing automation platforms.Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.Strong understanding of website design, content management, and development, as well as email marketing best practices.Excellent interpersonal and communication skills, with the ability to effectively present and communicate digital marketing strategies and results to senior leadership.Experience in optimizing landing pages and user funnels to increase conversion rates.Up-to-date with the latest trends and best practices in online marketing and measurement.Strong analytical mindset with a focus on leveraging data to drive marketing insights and decisions.Industry certifications such as Google AdWords, Google Analytics, and HubSpot are highly desirable.Ability to thrive in a fast-paced and dynamic environment, maintaining a proactive and flexible approach to digital marketing challenges.Strong leadership and team management skills to drive the performance and growth of the digital marketing team.Skills: seo,web analytics tools,team management,analytics,digital marketing strategy,seo/sem,marketing database management,data-driven marketing,leadership skills,social media,website design,google,marketing automation platforms,social media marketing,email marketing,target audience identification,digital marketing,sem,campaigns,brand visibility,landing page optimization,content management