DIGITAL MARKETING MANAGER

Job Description For Digital Marketing Manager(HOZ) in Cdiz,Spain.
ACCORCompany DescriptionFairmont La Hacienda will offer guests one of the most exclusive resorts in southern Spain.
ituated on the San Roque coast, in a unique and privileged enclave near Sotogrande, it features a luxurious 5-star hotel and branded residences, showcasing breathtaking sea views.
uests at Fairmont La Hacienda will indulge in a luxury resort experience with access to pools, a spa, fitness facilities, a grand ballroom, and flexible meeting spaces.
urrounded by two of southern Europes most renowned golf courses, the hotel provides an exclusive retreat for golf enthusiasts, beach lovers, and discerning travelers.
Job DescriptionThe Digital Marketing Manager is responsible for leading the hotels digital strategy, working closely with the Director of Marketing and Director of Sales to determine the strategic vision for online presence.
The role establishes digital marketing goals and implements tactical efforts aimed at driving revenue growth across key digital channels and customer segments, while enhancing the hotels brand positioning and online image.
This position oversees website content management and email marketing, ensuring alignment with brand standards and business objectives.
he Digital Marketing Manager is also accountable for digital data quality and analysis, providing insights and recommending digital strategies to the Director of Marketing.
The role ensures that all digital marketing initiatives, including SEO, paid advertising, and content strategies, are positioned to achieve revenue goals and drive direct bookings.
Additionally, the position oversees third-party platform integrations, optimizes online conversion, and supports e-commerce efforts.
urthermore, the Digital Marketing Manager identifies opportunities to enhance the digital experience, fosters innovation in marketing practices, and mentors team members to develop digital marketing talent within the hotel.
esponsibilitiesLead the management of website updates and content for Fairmont La Hacienda, ensuring alignment with brand strategy and business objectives.
roactively direct digital marketing campaigns, working closely with agencies to optimize performance across all channels, including organic search, paid search, display, mobile, and social media.
nalyse results and set strategies for the future, establishing action plans to enhance campaign performance in the upcoming months.
versee the creation of email marketing campaigns for the hotel, spa, and outlets, leading the development of messaging, audience targeting, and performance measurement in line with brand standards.
oordinate the integration of third-party platforms into the website, including those used for user-generated content, conversion optimization, booking engines, and review sites, ensuring a cohesive and effective digital experience.
evelop and execute digital marketing campaigns to promote the Fairmont La Hacienda Hotel, including SEO/SEM, email, social media, and display advertising campaigns.
anage and optimize hotel website content and user experience (UX) to improve traffic, engagement, and conversion rates.
tilize digital analytics tools (e.
., Google Analytics, Adobe Analytics) to monitor website performance and make data-driven decisions.
versee social media strategy in collaboration with the Director of Marketing to increase revenue for the hotel through social paid and promoted posts.
ollaborate with the Marketing, Sales, and Revenue Management teams to create integrated marketing campaigns that align with business goals and drive direct bookings.
tay updated on industry trends and digital marketing best practices to keep Fairmont La Hacienda ahead of the competition.
anage relationships with external agencies, vendors, and partners to execute digital marketing initiatives effectively.
repare and present regular performance reports and insights to the General Manager and Director of Marketing, highlighting key metrics and areas for improvementApplicants are kindly requested to possess either EU citizenship or a valid work permit for Spain.
ualificationsBachelors degree in marketing, Digital Media, Communications, or a related field.
+ years of experience in digital marketing, preferably in the luxury hospitality industry.
roven track record of developing and executing successful digital marketing campaigns.
trong understanding of SEO, SEM, email marketing, social media strategies, and web analytics tools.
xcellent analytical skills with a strong attention to detail.
trong communication skills, both verbal and written.
bility to work collaboratively in a team environment and effectively manage relationships with external agencies and vendors.
emonstrated ability to analyse data and make data-driven decisions.
ossess a dynamic can-do attitude and a creative approach to problem-solving.
xperience with digital marketing tools and platforms, such as Google Analytics, Adobe Analytics, and content management systems.
bility to prioritize tasks and manage multiple projects simultaneously while meeting deadlines.
nowledge of current industry trends and digital marketing best practices.
aintaining confidentiality of proprietary information and protecting company assets.
high level of both Spanish and English, spoken and written, is essential.
dditional InformationWhat is in it for you.
ompetitive Salary and BenefitsDiscounted hotel rooms and food and beverage rates to employees at our sister properties around the globe.
e provide learning programs through our Academies to promote growth and development so that you can perform at your full potential.
pportunity to develop your talent and grow within your property and across the world!