DIGITAL MARKETING & PERFORMANCE SPECIALIST

Join our team at 4Finance (Vivus) as a Digital Marketing & Performance Specialist, where your expertise will pave the way for cutting-edge financial solutions in Spain. We are on a quest to innovate and empower, utilizing digital channels to transform the financial services landscape. In this pivotal role, you'll lead our efforts across affiliate marketing, SEM, social paid ads, and programmatic advertising, with a primary focus on amplifying our affiliate network.RESPONSIBILITIES-Affiliate Marketing (Primary Focus): Strategic Leadership in Affiliate Programs: Your main mission is to oversee and refine our affiliate strategy, cultivating robust partnerships and exploring new opportunities for expansion. Your insight and direction will be crucial in propelling our affiliate platform to new heights.API and Metasearch Expertise: We're seeking a candidate with a strong background in utilizing affiliate APIs and metasearch. Your experience in integrating and optimizing these technologies will be vital in enhancing our affiliate program's efficiency and reach.Performance Analytics: Dive deep into performance metrics to guide strategy adjustments and campaign optimizations, ensuring our affiliate efforts exceed benchmarks and growth targets.Creative Campaign Development: Lead the creation of compelling content and landing pages for our affiliate network, enhancing brand engagement and conversion rates.-SEM (Secondary Focus): Agency Collaboration and Oversight: Manage our external SEM agency relationships, ensuring our paid search strategies are both innovative and aligned with our overarching marketing goals.Budget Management: Oversee the SEM budget, making strategic allocations based on performance insights and market opportunities.-Social Paid Ads: Innovative Social Campaigns: Craft and execute impactful advertising campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter, focusing on driving engagement and conversions.Optimization and Analysis: Leverage data to refine social advertising strategies, enhancing ROI and audience targeting.-Programmatic Advertising: Efficient Campaign Management: Implement and manage programmatic buying strategies, optimizing ad placements through sophisticated audience targeting.Technology and Innovation: Keep abreast of advancements in programmatic advertising technologies, applying this knowledge to maintain a competitive edge.EXPERIENCE AND KNOWLEDGE:Proven Affiliate Marketing Expert: With extensive experience in affiliate marketing (3-5 years), especially in utilizing affiliate APIs and metasearch technologies. Your ability to leverage these tools for strategic advantage is crucial.SEM Savvy: Knowledgeable in managing SEM strategies and budgets, (2 years) with a history of delivering strong ROI.Social Media Advertising Specialist: Experienced (1 year) in creating and managing successful social paid ads campaigns.Programmatic Advertising Innovator: Skilled (1 year) in leveraging programmatic platforms to enhance advertising efficiency and impact.Bilingual Communicator: Fluent in Spanish and English, adept at navigating international markets and cultural nuances.Certified and Analytical: Possessing Google Ads and Google Analytics certification (preferred), with strong analytical skills and a creative mindset.Excel Mastery: Demonstrated high proficiency in Excel is essential, as you'll be relying on advanced features for data analysis, campaign tracking, and performance reporting