DIGITAL PAID MEDIA EXPERT

At ING we are looking for Digital Paid Media ExpertYour role and work environment:We are looking for a talented and enthusiastic Digital Paid Media Expert to join our Brand Experience Team.The responsibility of this team is to plan and execute multichannel paid media campaigns ensuring business acquisition and brand awareness objective.Your key responsibilities:As a Digital Paid Media Expert you will:Digital strategy:Ensure the evolution and optimization of the digital cross-cutting paid media strategy (sem, display, programmatic, social…) with the aim of becoming pioneers in the industry and making the investment as efficient as possible.Leading relationships with key digital stakeholders such as Google to take our strategy to the highest level.Execute data activation strategy of first and third-party data, adapting it to industry changes and regulations. Product & Brand Strategy: Understand business and brand needs, ensuring objectives achievement by executing an adequate acquisition and branding strategy. Plan, implement and manage marketing campaigns through online and offline media to maximize digital sales. Ensuring maximum reach, visibility and ROI, monitoring campaigns performance along with overall bank's acquisition results.Good quality leads optimization following metrics as final conversion and lifetime value.Efficiency and data fluency:Continuous analysis (media channels, web analytics, business and competion), to implement improvements in planning.Media budget execution and coordinate media agency to achieve maximum efficiency and optimal media mix by product and target.Follow up agreements negotiated with media to achieve maximum cost efficiency.What are we looking for?Want to know if this job is made for you? These are some of the qualities that we value the most for this role. And if the shoe fits… don’t hesitate to apply! The ideal candidate would have 5/6 years of experience executing acquisition strategies through paid media in advertisers, media publishers or media agencies. The candidate should be passionate about digital world and new environments (value-based bidding, cookieless, AI…) and preferably have previously worked managing and challenging suppliers such as Google, Amazon, etc.The candidate should have a marketing and communication global vision and online marketing channels knowledge (SEM, Programmatic, Social…), including their contribution to sales in every stage of digital funnel. Knowledge of offline channels (TV, Radio, OOH) will be considered but is not necessary, we can teach you!Technical knowledge of digital marketing tools, including optimization and purchasing (Adwords, DSPs, Facebook Ads, DMP...), ad serving (GMP), web analytics (Adobe Customer Journey, Tealium) and data management (CDP) will be needful.The candidate should be able to take the initiative, be flexible, have a curious, analytical, and creative mindset. And is first and foremost a team player. The candidate should have the ability to earn trust and respect of his team, colleagues, and senior management. Having the ability to make complex topics simple would be a big plus.The candidate can communicate effectively across all levels of the organization, fluency in English is a big plus.What do we offer?The time you spend at work, the challenges you face or the lessons you get are very important, but… What about your personal life? At ING we want your work to fulfill you in every way, and that is why we take care of even the smallest details. Check out what is waiting for you!Be flexible my friendOur model is all about flexibility and accountability. Keeping both our customers and our colleagues needs in mind, you determine together which days you work at home and which you come to ING MAD to offer your best self. Do your thing. Restaurant cardSo that thinking about what to have for lunch doesn’t take up your time or your cravings.Our house will be your homeIn our offices you can find electric mobility solutions, doctor, hairdresser, gym, The Good Service (to help you with your errands) and much more! Health insuranceFor you and all your family (spouse/partner and children).Life insuranceWe help you protect what matters most to you. Flexible remunerationIn addition, you will enjoy our flexible remuneration model, through a more tax-advantaged way, you will be able to access other services such as nursery, transport card, training aids… Free company shuttleIt doesn't matter where you live. We have 6 routes (North, Central, South, A5, A42 and A6) to get you to our ING office in Madrid comfortably. Banking benefitsSpecial loans with more beneficial conditions.Special mortgage conditions after 6 months working at the bank.And you can benefit from our pension plan after 1 month with us! More vitality and more belonging360º care of the employee (physical, mental, social connection & purpose). Physiotherapy service on site.Runners club with your own trainer.Clinics with professional, world-class athletes.Gympass service.Employee Networks: Rainbow Lions (LGBTQI+) & Leonas.Get to know usWe are a team of more than 1700 people sharing one idea: doing our bit in helping our clients create a better future for themselves, by providing them with the tools they need to get where they want to go.A fully online bank where technology, innovation, simplicity and transparency are the main ingredients, and the first one to work with agile methodologies. And although we are based in Spain, we are lucky to work in an international bank with presence in more than 40 countries.We are proud to have a diverse team and we are committed to continue developing a culture of Diversity, Inclusion and Belonging to foster a culture of collaboration and innovation that represents all collectives in the society.And even though we look orange on the outside, we are green on the inside. Our ambition in Sustainability is Empowering (y)our Sustainability journey. We are embarking on our path, for us, but we are also there for when our clints decide to embark on this journey.Making things happen, helping others be successful, always being one step ahead—that’s our DNA. If you look at yourself in the mirror and your reflection matches our way of being and working…we are looking forward to meeting you!