DIRECTOR, CONTENT EXCELLENCE & INNOVATION

Johnson & Johnson is currently seeking a Director, Content Excellence & Innovation to join our Customer Engagement & Digital Transformation team located in Titusville, NJ with consideration to be based in Horsham, PA.
At Johnson & Johnson, we believe health is everything.
Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal.
Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.
Learn more at https://www.
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The Director, Content Excellence & Innovation is a pivotal role within the Customer Engagement & Digital Transformation organization.
In partnership with the Senior Director of Customer Engagement & Content Excellence and all business units at J&J IM, this role demands a visionary leader who can blend cutting-edge technology with modern creative content strategies to revolutionize how we engage with our audiences.
The successful candidate will be responsible for spearheading content innovation as a new core, competitive capability for J&J IM.
This leader will leverage new technology, AI combined with setting new standards to elevate J&J IM’s customer engagement efforts.
This role requires a unique blend of technical acumen, creative vision, and strategic thinking, with a strong emphasis on leading-edge technology applications in content creation and marketing.
This role will be a key driver in transforming how the company connects with its audience.
Main Responsibilities.
Strategic Leadership in Content Innovation.
Ensure alignment with growth and innovation by directing the evolution of J&J IM’s content strategy, to support the sharing and reuse of content, ensuring the content strategy remains agile to meet market demands and business objectives.
Develop and implement a comprehensive strategy for leveraging generative AI and interactive and immersive and interactive content, ensuring alignment with the company's customer and patient engagement strategy to deliver business objectives.
Content Capabilities Oversight and Integration.
Lead and create modular content strategy and deployment capabilities across businesses.
Manage the selection, implementation, and optimization of cutting-edge content and generative AI technologies for use across patient and HCP initiatives and platforms.
Ensure integration of these capabilities into content production and distribution workflows.
Content Capabilities Management.
Lead and oversee the external Content Strategy partner dedicated to deliver the content excellence strategy, capability roadmap, standards and best practices for immersive experiences.
Cross-Functional Collaboration.
Partner with business and marketing teams to integrate AI-driven and innovative content solutions that enhance customer engagement, brand visibility, and market positioning.
Ensure collaboration between technical teams, creative staff, and business units for cohesive content strategies.
Content Quality and Compliance Management.
Ensure solution use adheres to security, regulatory standards, industry best practices and internal policies.
Innovation in Content Experiences.
Stay ahead of industry trends in immersive technology and GenAI, leading initiatives to explore new applications of technology to drive our marketing efforts forward.
Analytics-informed content strategy.
develop and oversee a content strategy informed by content analytics & integration, utilizing data analytics and omni-channel integration to refine the personalized content delivery and enhance user engagement.
Team Leadership and Talent Development.
Build, lead, and mentor a diverse team of ~4-6 FTEs and ~ contractors, including those responsible for content platforms, measurement, Agile Pod operations and content innovation capabilities.
Stakeholder Engagement and Communication.
Engage with key stakeholders, advocating for the integration of interactive and immersive technologies in content strategy.
Communicate the value and impact of these initiatives effectively to all levels of the organization including Executive Committee / North America J&J IM Leadership.
Budget and Resource Management.
Oversee a >$10M annual budget and resources for Gen AI and content innovation, ensuring efficient use of funds.
Qualifications Required Skills & Experience.
Bachelor's Degree, Masters in Business preferred 15+ years’ experience in biopharmaceuticals industry Deep marketing experience preferred Demonstration of capacity for strategic thinking plus strong analysis skills and creative/innovative approach to problem solving Ability to build strong cross functional partnerships and influence brand teams without direct reporting lines Demonstrated understanding of key market segments (HCP, patient, payer) and content creation/review process Ability to assimilate new technologies and concepts as needed.
Marketing Technology (MarTech) and GenAI skills are a must and experience both operating, overseeing and developing new MarTech and GenAI solutions is an advantage.
Must be able to grasp the right level of technical skills required to make key tactical decisions for the group, is required.
Excellent interpersonal and communication skills with the ability to build relationships, influence outcomes, and to deliver effective presentations to a variety of audiences Should possess strategic thinking skills to align actions with long-term goals, anticipate future trends, and make decisions that contribute to the overall success of the organization Demonstrated ability to influence in a large and matrixed organization required Experience to develop, communicate, advocate and execute a strategy Proven track record of leading and developing a highly collaborative team required Strong people management experience and demonstrated impact with personnel growth Excellent communication and training skills required Other Details.
Entrepreneurial and proactive management skills and a “can do attitude” to manage fast paced business environment Committed to capability building for personal growth Experience in leading complex initiatives with success This position can be located in Titusville, NJ or Horsham, PA and follows a hybrid schedule of three days in the office and two days remotely per week.
The position will require up to 15% of domestic travel.
The anticipated base pay range for this position is $ to $ USD.
The Company maintains highly competitive, performance-based compensation programs.
Under current guidelines, this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan.
The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporation’s performance over a calendar/performance year.
Bonuses are awarded at the Company’s discretion on an individual basis.
Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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