DIRECTOR OF BRAND MARKETING, ANANTARA HOTELS & RESORTS - MINOR HOTELS EUROPE & AMERICAS

POSITION PURPOSE The position purpose comprises the key objectives for the position, and functions that this position is responsible for on a day to day basis.
To support the needs of the business by working to develop a detailed brand management and marketing strategy to drive positioning and promotion of Anantara Hotels & Resorts in Europe and Americas and then lead the implementation of key elements of that strategy to deliver business results and support hotels.
MAIN RESPONSIBILITIES • Develop and support the hotel teams to execute annual Marketing plans and strategies and lead the strategy for Anantara Europe and Americas, working with the hotel, divisional and global teams.
• Work with key stakeholders on the Business Unit teams to ensure alignment and synergies with the business unit strategies.
• Be the Brand Guardian in all projects related to the marketing of the brand and the hotels across the region.
• Work with the different departments and stakeholders to ensure that the brand of the company and the different hotels under his responsibility.
Make sure we maintain brand identity in all touchpoints.
• Develop and supervise Anantara Marketing budget and forecast for the hotels in the region and ensure delivery of these budgets with the hotel team and the business unit.
• Provide monthly budget, strategy and delivery updates as needed to BU teams • Provide pre-opening support for new and rebranded properties in the region.
• Work with business unit leadership to attend meetings and business reviews as needed to support the needs of the business unit • Manage the Marketing agencies.
• Develop and support hotels to implement promotional campaigns (awareness, teaser campaigns).
• Seek out opportunities for sponsorship, partnerships and cross-promotions for the benefit of the brand and/or properties across the region.
• Responsible for global actions to grow the brand awareness.
• Develop and implement tactical campaigns (traditional and digital) at both a brand and hotel level across the region.
• Provide Brand induction and support with the strategy to new members of the team (for new hotels or existing ones).
• Conduct ongoing market research on relevant competitor hotel brands within the industry and keep property/corporate teams abreast of competitor activity across all markets.
• Provide guidance and direction to E-Commerce team with regards to web content and digital advertising.
• Ensure effective planning and delivery of all Photo and video shootings related to the brand at a regional or hotel level.
• Support stakeholders as needed for business reviews.
• Provide direction and support to hotel marketing teams to learn, grow and develop in their roles.
Requisitos EXPERIENCE • More than 10 years of experience in a similar role.
• Strong knowledge and experience in the luxury hospitality sector.
• Experience in luxury sector outside of hospitality an advantage.
• Leadership of a multicultural, multi locational team.
QUALIFICATIONS • Bachelor's Degree in Marketing.
• Native English or fluent in both verbal and written English.
• Other European languages would be an advantage.
PREFERRED SKILLS • Experience in leading, developing and motivating a team across multiple destinations.
• Experience managing cross functional teams and hierarchies with multiple stakeholders.
• Experience developing brand concepts, campaigns and creative without the reliance on external agencies.
• Experience identifying, directing and managing relationships with creative and external agencies if relevant.
• Ability to set the strategic direction for brand and marketing communications activities across multiple brands, with clear tactics and measurements to achieve business objectives.
• Experience in planning and managing departmental budgets.
• In-depth ability of analytical skills, strategic thinking, strong communication and presentation skills.
• Exceptional communication skills and command of the English language (verbal and written).
• Advanced computer literacy and detailed knowledge of Microsoft Office; experience in using CMS and CRM systems; solid knowledge of design.
• Ability to travel frequently.
• Understanding of both city and resort hotel business models.
Se ofrece ADITTIONAL INFORMATION This person will report functionally to SVP Luxury Hotels and hierarchically to the VP Marketing Strategy Brand and Product of Minor Hotels Europe & Americas.
In addition, the Marcoms of Anantara Hotels & Resorts in Europe & Americas will be their functional reportees.