DIRECTOR, PAID MEDIA STRATEGY - MEDIA EXCELLENCE - NEW BRUNSWICK, NJ

We’re seeking an experienced Multichannel Media Director to join J&J’s Media Excellence Team.
The Director will act as a bridge between internal stakeholders and J&J’s external media AOR to quarterback best-in-class media plans which achieve objectives.
The ideal candidate has extensive experience in cross-channel paid media planning, building a culture of operational excellence, and navigating the competing demands of simultaneous campaigns and priorities.
Reporting to the Head of J&J Media Excellence, this individual will work directly with numerous internal corporate and MedTech teams and external agency partners to provide subject matter expertise to accelerate J&J performance and leadership in paid media.
This is a hybrid role primarily based in New Brunswick with one day a week in Titusville, NJ.
RESPONSIBILITIES Manage multichannel media strategies for a group of in-house businesses Lead J&J’s Media AOR to develop best-in-class media strategies which achieve business objectives and maximize ROI.
This includes driving strategy, innovation, activation, and measurement.
Own the end-to-end media planning process across Enterprise and MedTech, including but not limited to.
Corporate Brand Equity, Nursing, Talent Acquisition, Health Equity, Health for Humanity, Government Affairs, Visioncare, Ethicon, Depuy Build strong partnerships with cross-functional teams in Corporate Communications, Finance, and Procurement to ensure brand safety, compliance, budget management and advanced measurement.
Drive leadership priorities by developing strong partnerships and evolving ways of working Media execution, education and functional needs Act as a bridge between internal stakeholders and J&J’s media AOR to quarterback best-in-class media plans which achieve objectives.
Oversee client media briefs to ensure inputs are clear, strategically-sound and clearly outline what success looks like i.
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KPIs and measurement goals.
Partner with Brand Equity’s Omnichannel Team to review media plan strategies and execution.
Partner with Issues & Brand Protection Team to ensure brand safety controls and considerations are proactively and routinely managed.
Facilitate the development and/or refresh of addressable target audiences and data pass back between various internal and external stakeholders.
Provide input on High Value Audience (HVA) segments to maximize targeting and advertising/marketing impact Ensure that meaningful KPI’s and performance metrics are developed for all J&J Equity media partnerships and aligned with internal management in advance.
This includes targeted channels for reaching unique stakeholder audiences (DE&I, Government Policymakers, Talent Recruiting) that might not deliver mainstream media cost KPI’s and cost.
Leverage media innovation driven by J&J Media Excellence team In partnership with procurement, lead annual Agency Scope of-Work and Performance Evaluations Oversee Paid Media Executional and Measurement Lead executional oversight of paid media plans with media agencies to ensure alignment with plan requirements, budget, media delivery and channel allocation Work closely with Media Agency to optimize diagnostic metrics while in-flight Partner with Global Strategic Insights to provide longer-term attitudinal marketing-mix measurement (3 month post-campaign), and annually with Global Reputational Insights System (GRIS) Continuous application of learnings and best practices thru data-driven insights and testing Central Voice for Med-Tech and Vision on Media Activities and Needs Ensure representation in all Enterprise media activities including Power Partners, Upfronts Provide opportunities for CIR Marketing and Media Capabilities training with Med-Tech and Vision Support data feeds and measurement/optimization Leverage overall J&J relationship with Agency partners to ensure they are providing best-in-class media planning/buying services, fees and industry expertise Ensure “Media Industry Leading Approach” and shared learning Support CIR Marketing and Media Capabilities and training programs across all sectors Scale best practice organization-wide success stories to drive proof of concept and engagement from our marketers, including sharing best practices and identifying opportunities to scale inclusive, digital and media learning opportunities across all divisions of the J&J enterprise.
Qualifications QUALIFICATIONS Education.
A Bachelor's degree is required.
An MBA or equivalent degree is preferred.
EXPERIENCE & SKILLS Required A minimum 15 years of media experience is required, including experience at a media planning or buying agency, a media publisher, or as marketer who has experience in Healthcare and/or Consumer digital media.
Experience in the execution of multiple paid media channels, such as Linear TV, Streaming Search, Social, OOH, Print and EHR.
Channel expertise required.
Programmatic, CTV, Paid Search, Paid Social, Endemic, OOH, Print Audio and other digital channels.
Preferred Healthcare experience and working knowledge of regulatory environment and what challenges that environment poses to innovating in the media space Continuous curiosity and passion to learn about digital transformation and the latest digital trends and lead with an entrepreneurial mindset.
Strong learning agility.
Experience in inclusive marketing / diversity, equity & inclusion marketing, media and/or partnerships.
Strong return on investment focused business acumen and process optimization mentality, strong analytical and change management skills to provide solid business and process-focused conclusions and recommendations.
Committed self-starter and accountable individual, who takes initiative in implementing goals, meeting deadlines, making decisions, recommending improvements, and holding self and team members accountable to deliver goals and objectives.
Ability to establish effective relationships, motivate and inspire department and project team members, lead in ambiguous environments, and influence across teams without direct accountability is essential.
Experience managing and coaching teams, through both direct and indirect reporting lines.
Excellent written and verbal communication skills.
Other.
Travel up to 10% domestically is required, including regular meetings in NYC with media agencies and key third-party partners.
The anticipated base pay range for this position is $ to $.
The Company maintains highly competitive, performance-based compensation programs.
Under current guidelines, this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan.
The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporation’s performance over a calendar/performance year.
Bonuses are awarded at the Company’s discretion on an individual basis.
Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs.
medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance.
Employees may be eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
This position is eligible to participate in the Company’s long-term incentive program.
Employees are eligible for the following time off benefits:- Vacation – up to 120 hours per calendar year Sick time - up to 40 hours per calendar year; for employees who reside in the State of Washington – up to 56 hours per calendar year Holiday pay, including Floating Holidays – up to 13 days per calendar year of Work, Personal and Family Time - up to 40 hours per calendar year Additional information can be found through the link below.
https://www.
areers.
nj.
om/employee-benefits The compensation and benefits information set forth in this posting applies to candidates hired in the United States.
Candidates hired outside the United States will be eligible for compensation and benefits in accordance with their local market.
At Johnson & Johnson, we’re on a mission to change the trajectory of health for humanity.
That starts by creating the world’s healthiest workforce.
Through cutting-edge programs and policies, we empower the physical, mental, emotional and financial health of our employees and the ones they love.
As such, candidates offered employment must show proof of COVID-19 vaccination or secure an approved accommodation prior to the commencement of employment to support the well-being of our employees, their families and the communities in which we live and work.
Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
For more information on how we support the whole health of our employees throughout their wellness, career and life journey, please visit www.
areers.
nj.
om.