EMAIL MARKETING DIRECTOR

We are first and foremost a great team full of ambitious and proactive individuals whose goal is to become the best professionals they can be and make Digital Silk a globally renowned digital agency. Our quest for excellence has resulted in our company’s growth and continuous need for outstanding team members.We are seeking a highly-hands-on Email Marketing Director to:Develop, implement, and update marketing campaignsManage and train team of email marketing specialistsCreate email marketing proposal strategies and help the sales team sell email marketing campaigns Implement and enforce best practices and processes Digital Silk is built upon the principles of self-betterment, excellence, proactivity, and teamwork. If you share our passion and values, and want to be challenged and thrive in your career, then you will fit right in.Digital Silk offers competitive salaries, yearly growth opportunities AND company shares for all team members.This is for a full-time, remote-work-at-home position as our headquarters are in the US. We do require team members to work from 8am to 5pm EST (with breaks) as our clients are in the US.What we offer at Digital Silk:A work culture focused on mutual success and continuous growthCompetitive pay and scheduled yearly raisesShares in the company – share in profit upon company saleChallenging projects and opportunity to work with great team membersWork-from-home opportunity4 weeks paid time offResponsibilities:Review other Email Specialists work and strategiesImplement and enforce processes that lead to higher efficiency and quality of work in the Email Marketing team.Assist in selling and creating proposals for Email Marketing retainers.Lead email marketing strategy and executionManage client email activities, including lifecycle, engagement, and promotionsDevelop engaging email flows for different industriesCollaborate with content, marketing, and design teams to create campaign messaging and newslettersSegment audiences for better engagement and resultsUtilize email automation software for campaign optimizationAnalyze campaign performance and suggest improvementsOptimize lead nurturing workflowsConduct A/B testing to improve email KPIsEstablish a reporting framework for data-driven recommendationsEnsure compliance with industry policies and best practicesSupport marketing campaigns with email and landing page creationRequirements:5+ years of relevant email marketing experienceProven experience working in HubSpot and at least one or more marketing automation platforms (Mailchimp, Pardot, Marketo, Klaviyo)Experience managing marketing automation programs and email deploymentsExtreme attention to detail in testing and quality assuranceStrong written and spoken communication skills in EnglishFamiliarity with updating and manipulating HTML/CSS for emailsHas a strong understanding of CAN-SPAM, GDPR, and CASL laws and how they tie to marketing automation best practicesAbility to work8am to 5pm EST (with breaks)We are a growing digital agency and are seeking to make IMMEDIATE hires.Recruitment steps:Apply via LinkedInReceive short questionnaireSend back answers + CVHave a short call with our Recruitment DirectorHave an interview with Director of Email MarketingGet feedbackWe kindly ask for your CV and all correspondence to be in English.