EMAIL MARKETING SPECIALIST - JUNIOR

🌱 Who we are Our digital team is based on the outskirts of Barcelona. We are a young, driving company with an innovative digital branch. We recently built our new, modern offices, which feature open space and a friendly environment. Royal Queen Seeds, which has produced some of Europe’s best cannabis seeds, is now available to hobby homegrown and professional cultivators also in the U.S. and Thailand. A bit of history In 2011, we launched the RQS website. Propelled by continuous demand, we opened a brand store in Amsterdam (2015), and one in the centre of Barcelona (2016). Today, RQS is one of the world’s largest e-commerce companies in its line of expertise. And we never stop evolving. Email marketing specialist As an Email Marketing Specialist, you will be responsible for developing, executing, and optimizing email marketing campaigns that drive customer engagement, retention, and conversion. You will work closely with the marketing team to ensure that our email strategies align with our overall marketing goals and brand voice. Key Responsibilities: Campaign Development: Create, design, and execute email marketing campaigns, including promotional emails, newsletters, and automated drip campaigns. Content Creation: Collaborate with the content and design teams to produce compelling email content, including copywriting, graphics, and layout. Segmentation and Targeting: Develop and maintain email lists, ensuring accurate segmentation to target specific customer groups effectively. A/B Testing: Conduct A/B tests to optimize email content, subject lines, send times, and other variables to improve open rates, click-through rates, and conversions. Performance Analysis: Monitor and analyze email campaign performance metrics (open rates, click rates, conversions, etc.) and provide insights and recommendations for improvement. Deliverability Management: Ensure high deliverability rates by managing email lists, maintaining sender reputation, and adhering to best practices for email marketing. Automation: Implement and manage email marketing automation tools and workflows to enhance customer journey and lifecycle marketing. Compliance: Ensure all email marketing activities comply with relevant regulations (e.g., GDPR, CAN-SPAM) and best practices. Reporting: Prepare regular reports on email marketing performance and present insights to stakeholders. Continuous Improvement: Stay updated on industry trends, best practices, and emerging technologies to continuously improve email marketing efforts. 📗 The abilities we think would be a great match Skilled in using email marketing platforms (for example HubSpot, Stripo, etc) and marketing automation tools. Ability to create compelling and visually appealing email content that resonates with the target audience. Adaptable and Dynamic: Thrive in a dynamic environment and embrace challenges. Fluent in English (Spanish a Plus): Fluent in English is required, and Spanish fluency is a bonus. Strong organizational skills with the ability to manage multiple email campaigns and deadlines simultaneously. Excellent written and verbal communication skills for crafting clear and concise emails. Ability to troubleshoot issues related to email deliverability, formatting, and performance. Ability to quickly adapt to changing trends and technologies in email marketing. Driver's License and Car Required: You need a valid driver's license and access to a car. 🥗 Benefits Opportunity to have a real impact in a high-growth global category leader Attractive terms and conditions of employment Dynamic work environment Extensive career development opportunities Working at RQS means you're working on something very exciting: one of the industries of the future Work in a location near Barcelona We have free food, drink, and fruit at the office! What can we offer you? Competitive salary. Annual bonus based on performance. Flexible working hours. Hybrid remote work policy. Personalized development plan and career opportunities