FASHION COMMUNICATIONS ADMINISTRATOR

Fashion Communications Administrator Purpose of role.
The Fashion Communications Administrator is a key member of the Global Fashion Communications PR team.
This role will be responsible for the co-ordination of the press office and showroom; focusing on the management of samples, image databases, press requests and influencer activations.
It will support Primark’s Iberian market.
both Spain and Portugal.
Working closely across offices with Fashion Communications Coordinators and Fashion Communications Officers; this role will ensure the day-to-day elements of the Fashion Comms office are working efficiently and effectively.
With a strong interest in the influencer space and awareness of current fashion trends, the Fashion Communications Administrator will demonstrate a creative yet commercial flair and a strong ability to work in a fast-paced and demanding environment.
This role will also work closely with internal departments and across Brand, Retail and Buying Office teams to ensure that operations run smoothly.
Location.
Madrid Regional Office Duration.
Temporary Key Responsibilities.
Manage and maintain the online image banks regularly and update the wider team.
Research necessary collateral for press events proposals and seasonal trend activations Write all types of effective PR materials including drafting press releases, social media plans, event running orders, briefing documents.
Be highly proficient at pitching to online press, print and influencers.
Compile fashion and news alerts for global markets and keep an updated calendar of comms in line with wider brand comms marketing calendar.
Support on the implementation of PR strategies in line with global marketing calendar and Primark brand.
Managing of media and influencer gifting, seeding and production of goody bags for media and events.
Manage the day to day PR samples to media, influencers and external agencies Ensure samples are recorded, monitored, and stored appropriately and returned in a timely and organised manner if required.
Managing and filing of press folders and reference material, archiving press clippings and tracking all brand coverage received daily through Unicepta and our own influencer monitoring system, Wearisma.
Assistance with ad-hoc day-to-day press activity, press events, in-store events, influencer activations.
Strong knowledge of 360 influencer marketing campaigns, agencies and how paid activations work.
Attend relevant team meetings to review progress and identify future objectives for yourself and the department.
Maintain a strong knowledge of the ever-changing social media landscape including Instagram, Tik Tok, YouTube and other emerging tools.
Support creating content for our own IG Account.
primarkpr.
s - working with senior team members to ensure content is created with a Primark look and feel.
Responsible for upkeep of press office - keeping it new and fresh with key product and working with Primark HQ to ensure this.
Staying abreast with industry developments, keeping up to date on fashion trends, styles, celebrities and the online community in specific markets.
Essential knowledge, education, skills and experience.
At least 1 year’s work experience working at a PR agency or in-house on a PR/Marketing team.
Keen awareness and interest in the social influencer landscape.
Good level of English language, both written and verbal.
Knowledge of MS Word, Excel, Outlook are essential.
Adobe Photoshop and InDesign knowledge would be an advantage.
Demonstrate strong interpersonal and communication skills.
Exceptional communication skills both written and verbal.
Be proactive & assertive reacting to key business requirements in a timely manner.
Personal Attributes.
Be an enthusiastic learner with a firm understanding of the global fashion industry with a positive approach to PR, the media landscape and influencer marketing.
Be a style conscious, Primark obsessed, have a creative eye with excellent brand fashion know how.
Highly organised, detail-oriented, possessing the ability to effectively prioritise projects and deliverables whilst meeting deadlines set by management.
Excellent planning and organisation skills, ability to multi-task, plan and prioritise work schedule for self and team and work within agreed timescales.
Excellent attention to detail and an ability to analyse and interrogate high volumes of data as well as demonstrating an ability to focus on higher level overview.
Proven ability in managing sensitive matters whilst ensuring all Primark information remains confidential to the business.
Be a collaborative team player with excellent interpersonal/communication skills, while demonstrating high levels of emotional intelligence and possess the ability to push back with professionalism.
Proven ability in developing effective working relationships across all levels of the organisation.
Effective and persuasive presentation skills.
Fecha fin de publicación interna.
'Compromiso con igualdad de oportunidades'