GLOBAL MEDIA LEAD

Hybrid Agencia.
Havas Media Group Spain Resumen de la Descripción del puesto de trabajo.
Global Media Lead is responsible for developing and deploying best practices for media experiences.
S/He is the most senior Media profile of the team, responsible of translating Strategies into Tactical Plans across all touchpoints to create impactful media experiences.
Drive Brand and Media incrementality.
Descripción de Puesto.
Mission & Responsibilities   Media Experience best practices - Lead & embody the Mx excellence.
- Champion Havas unique approach to ‘media planning +’ in the form of Mx –emphasizing media experience versus media planning which includes connection, context and content - Work closely with data and strategy communities as well as client leadership and specialists’ teams - Build Media Guidelines for all Markets.
- Build relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Mx recommendations - Contribute to the client satisfaction - Ensure optimal Mx delivery - Ensure audience planning and data integration from Mx brief to Mx measurement Media Experience ownership - Create optimal Mx, defined as Connection x Context x Content - Work with Audience Architect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentation - Allocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialists - Lead Global negotiations with Global partners.
- Recommend optimum content and context based on client, brief and strategy - Deliver overall experience and articulation of how channels work together - Input measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teams - Create and present Mx Story to clients - Create the Mx guidelines in liaise with relevant internal specialist teams - Ensure quality control on plan recommendation against Mx delivery - Provide insightful post campaign optimization Previous Experience & Industry Background   -8+ years professional experience in strategic planning.
-Understanding Global Accounts.
-SportStyle Category is a Plus.
Qualifications &  Languages.
Bachelor’s or master’s degree in business, Marketing or Advertising Languages.
English (Advanced) and Professional Spanish and French as a Plus.
Soft skills & Competencies   Understanding the business Experience in Brand Building, and effective communication Focusing on performance   Building collaborative relationships   Very Good Oral Communication Media and media planning    Mx Champion (Connection, Context, Content)   Omnichannel   Strong negotiation skills   Elite Programmatic   Data processing and management Incrementality measurement Marketing Strategy    Technical  s kills   Advertising technologies  Operational performance management tools (e.
.
Pilot, Magnitude)  Planning tools (i.
.
Polaris Suite)  Office software    Tipo de contrato.
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