GROUP PRODUCT DIRECTOR, PROFESSIONAL PROMOTION MARKETING, LUNG CANCER

Johnson & Johnson is recruiting for a Group Product Director (GPD), Professional Promotion Marketing, Lung Cancer (RYBREVANT® and LAZCLUZE®), located in Horsham, PA.
At Johnson & Johnson, we believe health is everything.
Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal.
Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.
Learn more at https://www.
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For more than 130 years, diversity, equity & inclusion (DEI) has been a part of our cultural fabric at Johnson & Johnson and woven into how we do business every day.
Rooted in Our Credo, the values of DEI fuel our pursuit to create a healthier, more equitable world.
Our diverse workforce and culture of belonging accelerate innovation to solve the world’s most pressing healthcare challenges.
We know that the success of our business – and our ability to deliver meaningful solutions – depends on how well we understand and meet the diverse needs of the communities we serve.
Which is why we foster a culture of inclusion and belonging where all perspectives, abilities and experiences are valued and our people can reach their potential.
At Johnson & Johnson, we all belong.
This position is a critical part of the U.
.
Lung marketing team.
The GPD, Professional Marketing, will be responsible for leading a team accountable for the development and execution of the U.
.
professional marketing strategies.
This role will function as a leader on the Lung marketing team and will report directly to the Director of Marketing.
The GPD will be responsible for the leadership of direct reports and must work closely with multiple functions including Sales, Business Analytics, Sales Training, Portfolio Strategy & Execution Marketing, Finance, Medical Affairs, Real World Value & Evidence, Strategic Customer Group, Corporate Communications, and outside vendors to effectively execute key commercial activities.
In addition, this GPD will also collaborate closely with the leaders across the GU Portfolio.
Responsibilities include but limited to.
Lead development of short- and long-term professional marketing strategies and tactics for RYBREVANT® and LAZCLUZE® therapy.
Set clear strategy to optimize execution.
Secure success of launches.
Lead, partner, share insights with business partners to ensure strong collaboration and ideation to develop and execute assets based on key insights.
Manage professional agency of record and other specialty agencies to implement HCP tactics and training.
Lead media and digital strategy and asset creation for HCP audience, inclusive of launching core JET/DEP assets.
Manage budget, including all aspects of agency and media spend.
Partner with market research, competitive intelligence, and analytics to deepen key insights for the brand, market & current/future indications.
Play a meaningful role partnering with cross functional partners including Global, US Medical Affairs, Commercial Excellence, Sales Leadership, Finance, Oncology Franchise marketing and agency partners to develop professional marketing plans and tactics for the U.
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business.
Coordinate promotional activities with sales leadership and deliver strategic content for field meetings.
Partner with Sales Training on product training requirements and execution to the field.
Supports franchise team cross-functional initiatives, including but not limited to agile marketing.
Partner with legal, medical, regulatory & HCC to support team in approval of marketing materials.
Oversee tactical execution of direct reports; Provide coaching, development, and day-to-day management of direct reports.
Develop, retain, and motivate direct reports.
Qualifications A minimum of a BA/BS required; MBA preferred.
Minimum 10 years business experience (e.
., Sales, Marketing, Management, etc.) of which 5 years demonstrated Pharma marketing success and proven performance is required.
Demonstrated in-line marketing experience and success is required.
Oncology/Lung experience preferred.
Demonstrated people management experience is required.
Sales and/or Sales leadership experience is preferred.
Must demonstrate excellent leadership skills with the ability to work effectively in a matrix and unstructured environment.
Demonstrated ability to think strategically and challenge the status quo.
Strong verbal, written and executive communication skills are required along with demonstrated presentation skills.
This is not an extensive, comprehensive listing of job functions.
May perform other duties as assigned.
This role is based in Horsham, PA and requires up to 25% travel (predominantly US with limited OUS travel).
Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.