HEAD OF DIGITAL CONTENT, MADRID
Descripción de la oferta de empleo
Perfil buscado (Hombre/Mujer)
Reporting to the Global Brand Marketing Director these are the main responsibilities you will have
Establishing a content calendar to create short and long-term content campaigns for different digital channels
Creating engaging content to develop content that meets company objectives and brand standards
Devising various content strategies that work for specific audiences with an aim to reach clear goals such as a set number of site visitors
Ensuring unity throughout content by promoting a consistent brand voice and identity that aligns with social media profiles
Monitoring and researching competitors and other institutions on the industry to find trends interesting data gaps in keywords or content to cover
Tracking and measuring the performance of digital content with the use of digital tools that measure key performance indicators and metrics
Developing marketing strategies for digital content creating email campaigns and social media posts
Writing blog posts ebooks articles or other materials that are relevant to the companys products or services
Creating presentations to communicate new marketing strategies to other members of the team
Editing text and images to ensure they follow with the companys brand guidelines
Creating infographics to illustrate complex concepts in simple ways
Evaluating new technologies and suggesting ways to incorporate them into existing strategies
Creating and updating the website to attract customers to the companys products or services
Conducting research on topics related to the companys products or services to create content for blogs websites and other marketing materials
Researching and analyzing industry trends to identify new opportunities for the company to capitalize on
At least 5 years of experience in social media
Fluency in English is a must
Bachelor in Communications Marketing Business New Media or Public Relations
At least 5 years of working experience in a similar position presently on a brand of similar positioning (Luxury / Hospitality / Wellbeing / Real Estate)
Excellent consulting writing editing (photo/video/text) presentation and communication skills
Sufficient availability to be able to carry out an adequate management and monitoring of the companys social channels (Meta Tiktok Linkedin)
Demonstrable social networking experience and social analytics tools knowledge
Positive attitude detail and customer oriented with good multitasking and organisational ability
Passion for the Wellness / Hospitality Industry
Fluency in English
Global Spanish company within wellness/hospitality/luxury sector.
10 of bonus
1 day home office
Marketing,
Marketing,
Detalles de la oferta
- Michael Page
- Sin especificar
- 45000€ - 45000€
- 11/12/2024
- 11/03/2025
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