HEAD OF TRADE MARKETING

We are the leading gourmet burger chain in Spain, embarking on an exciting journey of expansion following a decade of remarkable success. Our unwavering commitment to excellence and doing things the right way has established us as a global restaurant operator, managing over 100 corporate-owned locations and continuing to grow.As the Head of Trade Marketing at GOIKO, you will play a pivotal role in crafting and implementing innovative marketing strategies. Collaborating closely with our operations and marketing teams, as well as with external customers, distributors, and foodservice operators, you will design tailored marketing programs to drive sales growth, boost brand visibility, and deepen customer engagement.What You’ll Be DoingDevelop and Execute Trade Marketing Plans:Create and implement effective trade marketing strategies to increase product visibilityand sales within foodservice channelsCollaborate with Operations Teams:To ensure alignment between trade marketing campaigns and sales objectives. Supportthe sales with effective trade materials, promotional activities, and pricing strategies.Customer Relationship Management:Build and maintain strong relationships with key foodservice customers, includingdistributors, operators, and foodservice buyers. Serve as a liaison between themarketing and sales teams and external customers.Local Store Marketing (LSM):Design and implement promotions, and point-of-sale (POS) materials that attractcustomers and enhance sales.Product Launches and Campaigns:Handling the trade marketing aspects of campaigns, including the execution of product launches. This involves developing marketing materials and programs to effectively support and promote new product introductions.Budget Management:Manage and optimize the trade marketing budget, ensuring cost-effective execution oftrade marketing initiatives.Performance Tracking & Reporting:Measure and track the success of trade marketing campaigns, analyzing keyperformance indicators (KPIs) such as sales volume, market share, and return oninvestment (ROI), Providing regular updates and recommendations.Training and Support:Provide training to operations team on trade marketing initiatives, and promotionalprograms.Cross-functional Collaboration:Work closely with internal teams to ensure the correct execution of trade marketingstrategies.Food truck business line:Oversee the entire commercial strategy for this key business line, including managingthe events calendar, negotiating with suppliers, and handling administrative tasks.Qualifications:What You'll NeedEducation:Bachelor;s degree in Marketing, Business Administration, or a related field.Experience:o Minimum of 3-5 years of experience in trade marketing, sales, or brandmanagement.o Strong understanding of the foodservice industry and its unique challenges andopportunities.o Proven track record of executing successful trade marketing campaigns anddriving sales growth.Skills:o Strong analytical skills and ability to interpret data to drive marketing strategies.o Excellent communication and presentation skills.o Ability to build and maintain relationships with customers and internalstakeholders.Personal Traits:o Strong project management and organizational skills.o A strategic thinker with the ability to execute tactical plans.o Self-motivated, results-oriented, and able to thrive in a fast-paced environment.o Strong team player with the ability to collaborate cross-functionally.Additional InfoFull-time positionTravel may be required to visit foodservice customers and attend industry events.Why is Goiko the best choice for you?Because you’ll be part of the leading modern restaurant company in Spain, with a dynamic project of national and international expansion and growth.Competitive salary based on experience + Variable percentage based on the achievement of company objectives.Private health insurance.Immediate start with a permanent contract.Catering service for meals at the office.40% discount across the entire Goiko Group (Spain and France).Fun, great moments, and exciting challenges guaranteed!If reading this made you feel like you belong here, there's no doubt about it: You’re one of us!Goiko is an equal opportunity employer. We are committed to providing an accessible, inclusive, open and welcoming workplace environment for people with different abilities, backgrounds, lifestyles, sexual orientation, gender identity, needs and expectations, helping all individuals to make the most of their professional potential.