INTEGRATED MARKETING MANAGER, BARCELONA

Integrated Marketing Manager en Barcelona.
Job Description
Hi there!

We are Semrush a global IT company developing our own product - a platform for digital marketers. New stars are born here so don t miss your chance.

This is our Integrated Marketing Manager role for idea generators planning geniuses and natural-born analysts.
Tasks in the role

- Developing and executing integrated marketing campaigns from inception to completion demonstrating a self-starter mentality. This includes

- Leading internal campaign communications from briefings to reporting

- Collaborating with creative production teams to deliver high-quality assets on time

- Owning and managing the campaign timeline

- Mapping and optimizing the complete consumer journey

- Overseeing and allocating campaign budgets

- Aligning and coordinating different teams (e.g. creative media product)

- Developing and testing new campaign formats and channels to optimize performance

- Creating comprehensive campaign strategies that leverage multiple channels and align with business goals including

- Developing data-driven forecasts for campaign performance

- Creating multiple scenarios to evaluate potential outcomes of strategic decisions

- Conducting risk assessments and developing contingency plans

- Overseeing various marketing channels (e.g. paid media email social media influencers) and coordinating with specialized teams

- Acting as the central point of contact coordinating efforts across different departments

- Ensuring alignment of channel-specific strategies with overall campaign goals

- Facilitating effective communication and collaboration between teams

- Analyzing campaign metrics working with analytics teams to derive insights and making data-driven decisions

- Staying abreast of industry trends and incorporating innovative ideas into campaign strategies

- Utilizing AI tools to enhance productivity and campaign effectiveness


Requirements
Who we are looking for

- 5+ years of experience in Marketing with a proven track record in launching multi-channel marketing campaigns

- Strong strategic thinking and campaign planning abilities

- Excellent presentation and communication skills with the ability to create comprehensive decks

- Creativity

- Attention to detail

- Basic understanding of campaign metrics and data analysis

- Awareness of industry trends

- Goal-oriented mindset with a focus on results

- Adaptability and willingness to test new marketing approaches

- Bachelors degree in Marketing or a related field

- Advanced English language skills


Not required but a plus

- Proficiency in using AI tools for marketing purposes

- Strong leadership and cross-functional collaboration skills

- You share our common values Trust as we prefer to speak up and be our true selves Sense of Ownership as it s not worth wasting time on something you don t believe in and enthusiasm for Constant Change as we are always looking to make things better

- Work format FLEX This offer stands for the hybrid work format some days you work from the office and some #wfh. Trust us it s an efficient way of working. Proven!

- Flexible working day start

- Unlimited PTO

- Hobby benefit

- Breakfast snacks and coffee at the office

- Corporate events

- Training courses conferences

- Gifts for employees

Marketing,

Marketing,