LIFECYCLE MARKETING LEAD

Lifecycle Marketing LeadClimatize makes it incredibly simple to invest in renewable energy projects across the US while potentially earning up to 10% annually. Having successfully raised over $5,850,000 for renewable energy projects since our launch in May 2023, we're expanding our team and seeking an experienced Lifecycle Marketer who will work closely with the CEO & CMO on expanding Climatize’s investor network.Our mission is to generate $1 Billion per year of new investments in renewable energy by 2028 while the vision is to build a global network for climate finance.Media features include among Fast Company's 2024 World Changing Ideas Company of the Year, The Wall Street Journal & Forbes.Location: In Person, Barcelona, Spain.Employment Type: Full time, salary & stock options.Key aspects of the role include creating personalized, data-driven campaigns to guide users through the following stages:Awareness: Capturing the attention of potential customers and introducing them to the brand.Acquisition: Converting leads into paying customers through targeted marketing efforts.Onboarding: Ensuring new customers have a smooth and successful experience with the product or service.Engagement: Keeping customers actively involved through relevant content, promotions, and communications.Retention: Reducing churn by maintaining ongoing relationships and addressing customer needs.Advocacy: Encouraging loyal customers to become brand advocates through referrals, reviews, and testimonials.Strategy: Collaborate closely with the leadership team, balancing 70% hands-on execution with 30% strategic input.Responsibilities of the Lifecycle Marketing Lead:Segmentation and Personalization: Segment customers based on behavior, demographics, and engagement levels to deliver tailored marketing messages.Cross-channel Campaigns: Execute email, SMS, in-app messaging, and push notification campaigns to engage customers across multiple touchpoints.Retention Strategies: Develop strategies to reduce churn and improve customer satisfaction, such as loyalty programs and personalized offers.Data Analysis: Analyze customer data to understand behaviors and patterns, and optimize lifecycle stages for better performance.Customer Journey Mapping: Understand the customer journey and identify opportunities to improve the experience at each stage.A/B Testing and Optimization: Continuously test and refine messaging, timing, and content to maximize engagement and conversion rates.What we’re looking for:This is not a management role, you'll need to be passionate about rolling your sleeves up & doing the work. We're looking for a thinker-doer, not one or the other.Ideal candidates must have a strong bias toward action with the ability to problem-solve quickly and make decisions based on Climatize's business and growth goals.Key qualifications of a successful candidate:5-7 years of combined experience driving strong brand and product growth in B2C, financial services and/or climate. Written and spoken English at a Professional or Native level.Interview ProcessDuring the interview process, we’ll ask questions that help us understand your motives, dreams, and passions— and encourage you to do the same to us. If there isn’t enough time for us to get to know each other as people, we’ll schedule more time. Deciding to join a team this early can be a huge leap and one we want to feel mutually ecstatic about. We are excited to hear about what drives and motivates you to tackle climate change.Here’s the interview format we plan to follow:Screening Call with Will Wiseman (CEO) (15 mins)Deep Dive on Your Experiences with Will (CEO) (45 mins)Marketing Campaign Design Challenge - 3 daysMarketing Deep Dive with Ilyas Frenkel (CMO) (45 mins)Final Call with Will (CEO) (45 mins)About ClimatizeWorking with us means joining a team where passion drives environmental stewardship, diversity is embraced, transparency and trust thrive, action is taken fearlessly, ownership is cherished, and big thinking meets purposeful action. Together, we create a better world.Here's a little bit about our culture:We’re Here to Win ChampionshipsWe’re Building a MovementWe Understand the StakesWe Think Big & Dive DeepWe Achieve More with LessTo see how we live each of these principles, here's a full explanation of each in action.