MARKETING ANALYTICS SENIOR ANALYST

Expedia Group brands power global travel for everyone, everywhere.
We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners.
Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us? To shape the future of travel, people must come first.
Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey.
We’re building a more open world.
Join us.
Marketing Analytics Senior Analyst Private Label Solutions (PLS), one of Expedia Group’s fastest-growing divisions, specializes in delivering innovative API and Template solutions for our B2B partners worldwide.
As the partner-focused arm of Expedia Group, PLS is dedicated to empowering businesses with tailored solutions that drive growth and success.
PLS partners with a wide range of businesses (loyalty programs, airlines, travel agents, corporate travel managers, and online retailers and many other segments) empowering them to remarket Expedia Group’s rates to their customers.
Through its flagship solutions, including Rapid API, White Label Template, and TAAP, PLS delivers seamless hotel booking experiences, connecting partners to over properties in destinations with customizable integrations, unrivalled supply, and competitive rates.
As the Marketing Analytics Senior Analyst, you will play a key role in driving the success of our rapidly growing B2B business.
Joining the PLS Analytics team, you will lead the development of innovative insights, shape analytical strategies, and drive data-informed decision-making to uncover revenue opportunities and optimize commercial performance.
Your focus will include evaluating performance drivers, analysing revenue trends, and providing actionable recommendations, all while collaborating with global teams across Technology, Product, Commercial, Finance, and Machine Learning.
With a deep understanding of partner business models, supply dynamics, and market trends, you will work closely with commercial and cross-functional teams to deliver impactful outcomes.
This role offers the opportunity to solve complex problems, build innovative solutions, and contribute to the growth of an international team.
The ideal candidate will combine advanced analytical and technical expertise with strong commercial acumen, excellent communication skills, and a passion for technology, trading performance analysis, and travel.
In this role, you will.
Analyse partner marketing performance to uncover key trends, campaign effectiveness, and areas for optimization, delivering actionable insights to drive engagement and revenue growth.
Support the development of scalable dashboards and performance tracking to provide visibility into marketing impact.
Conduct data-driven analyses to identify opportunities for improving partner marketing strategies and campaign ROI, supporting business cases with clear insights.
Synthesize complex data into clear, compelling recommendations for marketing teams and key stakeholders, helping bridge analytics with strategic decision-making.
Collaborate with cross-functional teams, including Partner Marketing, Commercial Strategy, and Analytics, to ensure alignment and drive data-informed initiatives.
Contribute to broader analytics efforts, leveraging data science and automation to enhance efficiency and optimize partner marketing performance.
Experience and qualifications.
2+ years of analytical experience in a data-rich commercial environment, such as online travel, e-commerce, or banking.
Good understanding of revenue drivers, market dynamics, and commercial performance metrics.
Great in analysing marketing campaign performance to identify key commercial opportunities and risks.
A proactive, creative mindset with a passion for solving complex business challenges.
Strong communication skills, with the ability to simplify and present complex data insights to both technical and non-technical audiences.
Solid grasp of statistical methods and their application to real-world commercial challenges.
Proven ability to work with large datasets using tools like SQL, R, or similar languages, with demonstrated expertise in uncovering trading drivers in digital environments.
Proficiency in data visualization tools such as Tableau, with a talent for crafting clear and impactful dashboards.
What you can expect.
Ability to innovate and create something new in one of the fastest growing divisions in Expedia Group  International work environment, being part of a global team  Exposure to various levels of internal and external stakeholders  Please note that this role is only available in the following locations.
London, Madrid, in alignment with our flexible work model which requires employees to be in-office at least three days a week.
We are unable to offer relocation assistance for this role.
#LI-SV1 Accommodation requests If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named as a Best Place to Work on Glassdoor in and be recognized for award-winning culture by organizations like Forbes, TIME, Disability.
N, and others.
Expedia Group's family of brands includes.
Brand Expedia®, Hotels.
om®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.
om™, and Expedia Cruises™.
© Expedia, Inc.
All rights reserved.
Trademarks and logos are the property of their respective owners.
CST.
-50 Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams.
Never provide sensitive, personal information to someone unless you’re confident who the recipient is.
Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact.
Our email domain is @expediagroup.
om.
The official website to find and apply for job openings at Expedia Group is careers.
xpediagroup.
om/jobs.
Expedia is committed to creating an inclusive work environment with a diverse workforce.
All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.