MARKETING DATABASE SPECIALIST (SEGMENTATION)

About This Role.
This position will support the Gartner’s Global Marketing & Email Operations team.
Individual in this role will work to create marketing audience segments for email communications to clients and/or prospects.
He will work to collect & analyze data on customers and prospects to understand their needs, preferences, and behaviors and by using the data help marketing managers to create personalized marketing strategies.
This position will have the opportunity to develop business skills and acquire a broad understanding of Gartner with growth opportunities in Global Marketing.
What You Will Do.
Use Eloqua to perform marketing audience segmentation.
Develop distribution lists and shared filters based on campaign workflow requirements.
Understand and work on complex logical operators on Eloqua (or any other competitive Marketing Automation tool).
Analyze data and determine patterns with available tools.
Help develop data cuts to facilitate segregation at various levels such as region, industry, job level, role, event registration, etc., Able to highlight patterns in structured and unstructured data.
Be cognizant of data privacy laws and their application to email sends.
Analyze email deliverability data and ensure bounce back numbers are in check.
Monitor and track efficacy of campaign efforts and channel attributions.
Regularly collaborate with global stakeholders and peers to gather campaign production requirements and ensure appropriate audiences sets are created to reached effectively at the optimal times with the ideal message.
Maintain a consistent upward and lateral flow of communication pertaining to project status updates.
Who You Will Need.
Bachelor’s degree with 2-4 years of experience.
Understanding of advanced segmentation concept on email channels.
Demonstrable experience with Advanced Excel is a must.
Experience with Eloqua or similar marketing automation platform (e.
., Marketo, HubSpot, Pardot, Salesforce) is a must.
Demonstrable experience with SQL is a must.
Demonstrable experience with Power BI or similar tool (e.
., Domo, Tableau, Alteryx) will be a bonus.
Superior problem-solving ability and ability to think “outside the box.” Strong analytical skillset with the ability to compile, organize and formulate a substantial amount of data with attention to details and accuracy.
Intellectual curiosity, mindfulness, and ability to grasp technical concepts quickly.
Excellent oral and written communication skills.
Exceptional client service & work ethics and willingness to take ownership for wide-ranging responsibilities.
Ability to form and test hypotheses with available data and industry/corporate best practices.
Tolerance for ambiguity and self-drive to operate in an entrepreneurial setting.
Proven ability of managing tasks from beginning to end with strict adherence to deadlines.
What you will get.
Competitive salary, generous paid time off policy and more.
Group Medical Insurance, Parental Leave, Employee Assistance Program (EAP) Collaborative, team-oriented culture that embraces diversity.
Professional development and unlimited growth opportunities #LI-MU1 Who are we?   At Gartner, Inc.
(NYSE.
T), we guide the leaders who shape the world.
Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.
Since our founding in , we’ve grown to more than associates globally who support ~ client enterprises in ~90 countries and territories.
We do important, interesting and substantive work that matters.
That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference.
The bar is unapologetically high.
So is the impact you can have here.
What makes Gartner a great place to work?   Our sustained success creates limitless opportunities for you to grow professionally and flourish personally.
We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future.
How far you go is driven by your passion and performance.
We hire remarkable people who collaborate and win as a team.
Together, our singular, unifying goal is to deliver results for our clients.
Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.
We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results.
This is why, year after year, we are recognized worldwide as a great place to work.
What do we offer?   Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.
In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.
Ready to grow your career with Gartner? Join us.
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artner.
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