MARKETING SPECIALIST, CONFERENCES

Job Description The Conference Marketing Specialist is responsible for the execution of marketing strategies and sales enablement initiatives to achieve or exceed commercial exhibitor goals within a culture focused on results, accountability, relevance, innovation and speed to market.
Responsible for supporting marketing initiatives and sales needs across a variety of channels and activities pre, during and post-conference.
Primary Responsibilities Assist marketing manager in implementing annual marketing strategies to drive exhibitor acquisition and retention across NA/LATAM conference portfolio Act as a key support to global marketing managers with their core assignments.
branding, experiential programs and digital Execute end-to-end exhibit sales campaigns and activities to help meet exhibitor revenue targets Facilitate lead generation/nurturing activities (ad hoc programs, conference launches and webinars) to enhance the prospect/exhibitor experience Assist marketing manager in marketing analysis of activities that gauge ROI, as well as identifying ways to increase revenue growth Support exhibitor sales team with ad hoc requests as needed throughout selling cycle Manage and update content management system and related sales tools Produce marketing material to enhance sales productivity – PowerPoint templates, sell sheets, brochures, attendee lists, surveys & reports Administrate the creation of relevant social content, working with the various internal teams to ensure policies are adhered to Ensure that tools/marketing materials are globally consistent and adhere to brand guidelines Coordinate the logistics involved in conference execution, from experiential programs to sales support Comprehensively oversee conference budgets and manage the procurement process Job Requirements Complete additional projects as required and support corporate goals related to conferences Experience of attending, exhibiting or organizing seminars/conferences Travel to conference is required (20%) BS/BA Marketing, Communications or related field At least two years B2B marketing experience Exceptional time management and organization skills including the ability to manage multiple projects and meet tight deadlines Must be a team player able to interact respectfully and collaborate with staff at all levels of the organization Strong written and verbal communications skills and copywriting/editing/proofreading experience Experience sourcing and managing content development and publishing Experience of working with a content management system Knowledge of integrated multi-channel marketing Understanding of graphic design/print production processes Understanding of the IT industry and key market forces Advanced proficiency in MS Office (Word, Excel, PPT, Adobe) #LI-WC3 Who are we?   At Gartner, Inc.
(NYSE.
T), we guide the leaders who shape the world.
Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.
Since our founding in , we’ve grown to more than associates globally who support ~ client enterprises in ~90 countries and territories.
We do important, interesting and substantive work that matters.
That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference.
The bar is unapologetically high.
So is the impact you can have here.
What makes Gartner a great place to work?   Our sustained success creates limitless opportunities for you to grow professionally and flourish personally.
We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future.
How far you go is driven by your passion and performance.
We hire remarkable people who collaborate and win as a team.
Together, our singular, unifying goal is to deliver results for our clients.
Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.
We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results.
This is why, year after year, we are recognized worldwide as a great place to work.
What do we offer?   Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.
In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.
Ready to grow your career with Gartner? Join us.
Gartner believes in fair and equitable pay.
A reasonable estimate of the base salary range for this role is USD - USD.
Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location.
In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan.
Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates.
We also offer market leading benefit programs including generous PTO, a 401k match up to $ per year, the opportunity to purchase company stock at a discount, and more.
The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.
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