MARKETING SPECIALIST, GRADUATE PROGRAMS IN MADRID | CAREERS AT MADRID

Overview Are you interested in joining a dynamic and international team of professionals to transform education? IE University Marketing Department is looking for an Marketing Specialist to join its team!    The Graduate Programs - Marketing Specialist is responsible for developing and executing strategic marketing initiatives to promote graduate programs.
This role requires a deep understanding of market trends, competitor activities, and student insights to create compelling marketing strategies that attract and retain students for our graduate programs.
Why IE University?   With 50 years of experience and founded by and for entrepreneurs, IE University has turned business education on its head through disruptive teaching.
We count on high-level faculty who bring real-world experience into the classroom and foster a hands-on approach to learning.
Our Purpose   At IE University, we foster positive change through education, research, and innovation.
As a transformative educational institution, we empower students to make their mark on the world.
We provide them with the skills, knowledge and environment needed to make a difference, and they join a supportive and international community that lasts a lifetime.
Our spirit of innovation and entrepreneurship has allowed us to drive change and constantly stay at the cutting edge of higher education.
And through diversity, we have harnessed the power of people while also understanding and embracing the importance of humanities.
Our People At IE we are.
People-driven Change Builders Autonomy Enthusiasts Communication Enthusiasts Knowledge Champions   We are looking for a person to join a full-time position in Madrid.
Responsibilities Your role as Marketing Specialist – Graduate Programs will involve.
Develop and implement marketing plans specifically for graduate programs, aligning with overall strategic goals.
Work closely with academic departments to understand the unique offerings of graduate programs and develop targeted marketing strategies.
Analyze market trends, competitor activities, and student insights to refine and optimize marketing strategies for graduate programs.
Manage the marketing budget for graduate programs, ensuring efficient allocation of resources to maximize ROI and optimize value generation.
Ensure consistent and effective communication of program benefits and unique selling points across all marketing channels.
Support the successful launching of new graduate programs, coordinating with relevant stakeholders to ensure smooth execution.
Monitor and report on the effectiveness of marketing campaigns for graduate programs, making data-driven decisions to optimize performance.
Work with transversal marketers to ensure cohesive and integrated marketing strategies across all programs.
Efficiency Optimization.
Implement efficient working methodologies to enhance agility and deliver optimal marketing results.
Collaborate with the Brand and Marketing Leadership Team to ensure alignment with overall brand strategies and drive student enrollment.
Foster and strengthen collaborative dynamics between all commercial departments involved in the marketing and selling of graduate programs, ensuring alignment and synergy.
Qualifications To thrive in this role, you should have.
Master's degree in Marketing, Business Administration, or a related field.
3+ years of experience in marketing, preferably in higher education or a related industry.
Strong analytical skills and experience with market research and data analysis.
Excellent communication and interpersonal skills.
Experience in developing and executing strategic marketing plans.
Ability to work effectively in a cross-functional team environment.
Strong project management skills.
Creative thinking and problem-solving abilities.
It's time to bring your best and make your mark.
u202fNow the choice is yours!    If you want to be part of this educational revolution,\u202fwe invite you to apply and be part of our amazing team at IE University.