MEDIA BUYING AND MONETIZATION INTERNSHIP

About us:Toluna empowers leading brands and agencies to conduct research without limits by unifying the best of technology, the best of research science, the best of global panel, and made-to-measure service to scale your business.Toluna is powered by 2500 employees worldwide, delivering critical insights in over 90 markets to over half of the Fortune 500. Together, we strive to push the field of market research toward a better tomorrow. Introduction:Are you passionate about digital marketing and eager to make an impact in a fast-paced, dynamic environment? As the Media Buying and Monetization Intern at Toluna, you will play a crucial role in driving the growth and success of our market research panels in Spain, Mexico, Colombia, Argentina, Peru, Chile, and Brazil. You will be responsible for overseeing and executing strategic traffic acquisition campaigns designed to generate high quality leads (panelists) through various digital channels, including affiliate marketing, co-registration, and direct media buying via Facebook and Google Ads. Additionally, you will contribute to the development of a project focused on monetizing the online traffic of our proprietary panel. Responsibilities:Learn and Develop: Work alongside seasoned professionals to craft and execute digital media buying strategies aimed at acquiring qualified panelists. Gain exposure to the entire campaign lifecycle, from strategy development to execution and optimization across LATAM and Spain regions.Collaborate Across Teams: Partner with Data, Product, CRM, Design, and Helpdesk teams to ensure seamless integration and successful campaign outcomes.Explore New Opportunities: Assist in identifying and evaluating new digital media platforms, opportunities, and partnerships to maximize campaign reach and performance.Optimize Campaigns: Monitor and optimize ongoing campaigns, learning how to balance efficiency, cost-effectiveness, and conversion rates for maximum impact.Support Monetization Efforts: Help coordinate and execute panel monetization strategies by collaborating with brands to set up successful partnerships.Data-Driven Decision Making: Utilize analytics and data to inform decisions, perform A/B testing, and continuously improve campaign performance through growth marketing techniques.Creative Collaboration: Work with in-house designers to develop compelling creatives that effectively promote our brand.Vendor & Partner Management: Gain experience managing relationships with external vendors, agencies, and partners, ensuring alignment with our standards and objectives.Stay Ahead of Trends: Keep up with the latest industry trends, best practices, and emerging technologies, incorporating new insights into our acquisition strategies.Analyze & Report: Assist in analyzing campaign performance metrics and preparing reports for stakeholders, highlighting key insights and recommendations.Foster Innovation: Contribute to a culture of innovation by sharing knowledge, ideas, and supporting professional growth within the team.Panel Management Support: Participate in various tasks related to panel management, gaining a comprehensive understanding of our operations. Required skill set:Educational Background: You have recently a Bachelor’s degree in Marketing, Business, or a related field.Passion for Digital Marketing: You have a strong interest in digital media buying and online marketing, with a desire to deepen your understanding of this dynamic field.Foundational Knowledge: You possess a solid understanding of digital marketing principles, performance metrics, and audience targeting techniques.Comfort with Numbers: You feel comfortable working with numbers and using Excel, or you’re eager to learn and develop these skills.Communication Skills: You have excellent communication and interpersonal skills, enabling you to collaborate effectively with internal teams and external partners.Analytical Mindset: You have an analytical mindset, capable of interpreting data, drawing insights, and making informed, data-driven decisions. Our Values:Integrity and respect. We treat our colleagues, clients and partners how we want to be treated.Success in unity. We deliver results by working as a team with common goals.Smart decisions in action. We implement plans without delay and stay nimble to change on demand.Make it simple. We simplify complexity, making the complex easy to understand.Be bold. We welcome big and small ideas that challenge and inspire us to change.Delight customers. We work tirelessly to exceed expectations, turning satisfaction into delight.Reward great work. We believe performance is the reason for advancement. Do good work and good things come. What we offer:At Toluna you will find an exciting and multicultural place to work. We employ the best and the brightest in our industry and we are always looking for rising stars to join our team.We are proud of our staff members and we offer competitive salaries, a wide range of benefits and the chance to progress your career within a truly global organization. Toluna is an equal opportunities employer. We commit to keeping Toluna an inclusive, respectful, equal, and diverse workplace. One small way we’re focused on moving ourselves – and the world- forward.With +40 million influencers across the globe, we look like you do, like the world does: made up of every ethnicity, social background, sexual orientation, religion, gender, age, or ability. Join our global team. We welcome big thinking and reward great work.