PPC EXPERT

We are seeking a results-driven PPC expert who is passionate about leveraging data and creativity to capture high-intent leads in the tech space. Most of our Marketing team is located in Malaga, Spain, but we have colleagues all over the world, so don’t let that stop you from applying.What is Plytix?Plytix is the world's leading Product Information Management (PIM) platform for Small and Medium-Sized Businesses (SMBs). Plytix PIM helps companies store and organize product information ranging from descriptions and images to prices, and other specifications, in one place. Essentially, it's a handy tool that makes managing and updating product data a whole lot easier.About our cultureThis is where you’d typically see a long paragraph of boring text that no one reads, peppered with corporate buzzwords that don’t mean anything. But, Plytix is no typical company, so we’ll spare you that. Instead, watch this video, and if you like what you see, keep scrolling.What’s the opportunity?This is your chance to come and work for a high-growth B2B SaaS company based in the US, Denmark, and Spain. Plytix is backed by Tier 1 investors, such as Tiger, and is already a global industry leader within PIM—one of the fastest-growing verticals in the retail industry. As a PPC expert at Plytix, you’ll have the exciting opportunity to lead paid advertising efforts that directly connect businesses with our powerful Product Information Management (PIM) solution.You’ll be at the helm of crafting and optimizing campaigns that reach high-intent prospects, making a tangible impact on the company’s growth. If you’re looking to sharpen your PPC skills, and contribute to a company that’s transforming how businesses manage and distribute product information, this role is for youWhat will you be doing?In this role, you will be responsible for creating and optimizing paid advertising campaigns that target businesses actively searching for Product Information Management (PIM) solutions. We expect you to be an expert in managing PPC campaigns across platforms like Google Ads, Bing Ads, and Review sites, as well as LinkedIn and Meta for remarketing. Your purpose will be driving qualified traffic, increasing conversions, and helping us connect with prospects at the perfect stage of their buying journey. The ultimate goal for you is to make sure we are dominating top positions on all major review sites and ranking top 3 on YouTube, Google, and Bing when people are searching for PIM. Here’s what your day-to-day will look like:Develop and manage PPC campaigns across platforms like Google Ads, Bing Ads, Review sites and LinkedIn, targeting prospects searching for PIM solutionsConduct keyword and audience targeting research to capture high-intent leads and maximize ROIOptimize ad copy and landing pages to boost conversion rates and ensure a seamless user journey from click to leadMonitor campaign performance and analyze data to make data-driven adjustments that improve efficiency and effectivenessCollaborate with the marketing team to align paid search efforts with broader strategies, ensuring consistent messaging and goalsEfficient use of budget allocation and resources to maximize lead generation effortsTrack, measure, and analyze the performance of our in-market efforts, providing regular reports on performance metrics to the team and leadership Continuously test and optimize campaigns to improve performance and return on investment (ROI).Continuously research and implement new opportunities for capturing in-market prospects After 1 month:You’ll start with a crash course in all things related to Plytix by learning how our software works and earning your Product Information Management Certificate. By the end of your first month, you’ll understand our user journey and what companies come to us for. You will have completed your tour of duty in Customer Success, Sales, Product, and Marketing and be ready to dive right in. After 3 months:By this time, you will have a strong understanding of our PIM solution, our target audience, and our current PPC ecosystem. You’ll be actively driving campaign strategy, experimenting with new ad formats and audience segments to capture more high-intent leads. You’ll have already identified and implemented optimizations that are improving conversion rates, and you'll be collaborating closely with the sales and marketing teams to align paid media efforts with broader business goals. Your reports will offer deeper insights into campaign performance and market opportunities. By this point, you’ll feel right at home and make a noticeable impact with your work, helping us connect with our in-market audience in new ways.6 months in:Six months in, you’ll be fully immersed in managing our existing PPC campaigns. You’ll be a key contributor to our digital marketing strategy, regularly creating and optimizing campaigns that resonate with our in-market audience and significantly impact lead generation and ROI. You’ll be continuously refining strategies based on data-driven results, exploring new channels, and leading the charge on expanding our paid media presence. Your insights and recommendations will be central to shaping the company’s growth, as you help scale our paid acquisition efforts. Who will you be working with?You’ll be part of our dynamic Marketing team, collaborating closely with other content creators, designers, and digital strategists to bring our campaigns to life. You’ll also work alongside the Product, Sales, and Customer Success teams to make sure our in-market campaigns reflect our brand’s messaging and supports overall business goals. Plus, you’ll get to interact with experts across the company, sharing insights and ideas that help shape our content strategy.We expect you to:Have 2+ years of experience in PPC (especially in Google Ads)Have a proven track record of designing, executing and managing successful PPC campaigns that drive pipeline growth and revenueThink creatively and strategically to craft compelling campaigns that resonate with our target audience.Stay on top of PPC trends and innovations Have an analytical, experimental, and data-driven mindsetHave native-level English proficiency, both written and spokenBe comfortable working in a fast-paced environment with shifting prioritiesWork well in a team while also being self-motivated and capable of managing your own projectsNice to haveExperience with B2B SaaS Background in ecommerce and product information managementExperience with any of the following tools would be beneficial: HubSpot, Dreamdata, Google AnalyticsBe willing to relocate to Malaga, SpainBe a fan of the Oxford commaA dog… We love dogs :) Why work at Plytix?Voted Spains #1 employer by Great Place to Work® 2023Be a part of a welcoming culture with bright, friendly people from around the worldHave a purpose and plenty of opportunities to grow from day oneWork from home or from our offices in the center of MalagaDon’t work on your birthday—enjoy an extra day of paid time offEnjoy free catered lunches and unlimited ice cream when working from the office in MalagaCompetitive full-time salary. (*The amount will be determined based on the profile)Private health insurance covered by PlytixSodexo Flexible Retribution (Restaurant & Nursery Vouchers)More perks (differs depending on which office you belong to)PLYTIX is a company committed to diversity and equality. Therefore, all our selection processes guarantee equal opportunities for all candidates regardless of race, color, religion, sex, origin, nationality, age, disability, sexual orientation, and gender identity. All employment decisions are based on business needs, job requirements, merit, and individual qualifications.We are committed to managing your personal information with care and in accordance with our privacy policy. To learn more about how we handle your data, please click HERE