PRINCIPAL UX DESIGNER | NEW GAMES

Craft.
UX & UI Job Description.
Principal UX Designer | New Games At King, we craft genre-defining games and legendary worlds for all to share.
Through unparalleled creativity and storytelling, we create immersive universes and iconic characters that are beloved across platforms, borders, backgrounds, and generations, only made possible by building a work environment that nurtures the artistry of game development and unleashes the aspirations of our people.
We are currently looking for an enthusiastic and collaboration-oriented Principal UX Designer to join an exciting, new mobile project.
If you are passionate about meaningfully contributing to crafting immersive, intuitive user experiences and delighting millions of players, then this is the ideal role for you.
If this sounds like your next challenge, we can't wait to meet you! Core Responsibilities You exhibit mastery in both low and high-fidelity mock-ups, creating elements that the team can reuse so that design work is accomplished with efficiency Present your design work articulately and support your design decisions within your feature team and other collaborators through excellent communication skills.
Collaborate with designers (Game, UI, Level, Economy, Narrative) to build and uphold the UX vision for the entire game.
Define, socialize and ensure adherence to Player Centric Design principles.
Embracing a healthy feedback culture; we encourage our UX designers to give and receive constructive feedback as we strive to make even better products together.
Collaborate with the UX Research team to conduct qualitative studies to validate designs and derive actionable improvements or contribute to a better understanding of our players and persona definitions.
Partner with product stakeholders and understand how to use data to help guide game and feature improvements.
You ensure the necessary processes and resources for successful delivery, achieving business outcomes and team success.
Minimum Requirements Experience in Figma, Visual Communication and Prototyping.
Experience working with mobile games, ideally in both casual and midcore genres.
Ability to implement game flows and logic in Unity or a similar tool.
Experience working with camera and control systems, their interface and HUD Creation of holistic whole game flows including information and system hierarchy.
Meta game flows.
player journey, events, social, shop, settings and options.
Excellent communication, collaboration and leadership skills.
Good understanding of Game and Player centric design principles.
Designing for Accessibility and Inclusion.
Experience conducting qualitative research and integrating research insights in your designs.
Additional Experience Experience crafting and holding a UX vision for large, systemically sophisticated games.
Knowledge of and curiosity about freemium standard methodologies.
Experience working in an agile project environment.
Knowledge of technical constraints, optimisation, and implementation.
Experience running co-creation sessions with product, design, and engineering.
About King At King, we're Making the World Playful.
Heard of Candy Crush? We're the creators behind it.
With game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in Dublin, San Francisco, New York, and Malta, we have a 20-year history of delivering some of the world's most iconic games in the mobile gaming industry and are on a mission to level-up the little moments for our more than 200 million active monthly users.
But we aren't just crushing it with candies, we're also behind Farm Heroes, Bubble Witch, Pet Rescue and loads of other sweet games.
As a leading interactive entertainment company for the mobile world, King is part of Activision Blizzard, which was acquired by Microsoft.
A Great Saga Needs All Sorts of Heroes King strives to be a place where everyone can be their most authentic self.
We recognize that diversity, equity and inclusion is a vital and continuous conversation, and that change only happens when we all come together.
It's our mission to build a diverse and inclusive Kingdom for our people, players, and community.
Making the World Playful Making the World Playful is our mission - it's the thread that connects our people, our players, and our passion for our games.
Let's face it, who doesn't love a bit of fun? Kingsters are seriously playful.
creative thinkers who balance art and science to bring moments of magic to millions daily.
But our players aren't the only ones that can level-up.
We're always looking for ways to champion each other and make what's already great, even better.
So, if this feels like a fun way to spend your days, and you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful.
Applications need to be in English.
Discover King at careers.
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