PRODUCT MARKETING MANAGER (INNOVATION HUB)

Job Description
Hi there!
We are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don’t miss your chance.
This is our role Product Marketing Manager for idea generators, planning geniuses, and natural-born analysts.
Tasks in the role

Manage inbound marketing and lifecycle communications for various products in the Innovation Hub Unit
Manage, optimize, and measure performance throughout the product funnel and user journey from activation to conversion & retention
Ideate and execute new user journey experiments and A/B tests for conversion optimization together with product teams
Develop cross-functional partnerships across Product, Product Marketing, Sales, Brand Marketing, and other key teams
Drive competitive analysis and marketing research. Create customer personas that represent our target customer's characteristics, behaviors, and needs, and so influence and guide messaging and positioning efforts
Lead user interviews and translate user feedback into product and marketing improvements
Leading marketing materials production: emails, landing pages, videos, banners, and decks – together with design, content, and video production teams

Requirements
Who we are looking for

Product marketing manager with 3-5 years of experience in product-driven SaaS companies
Proven track record in successful growth product projects
Excellent project management skills
Cross-collaboration & Sales enablement experience
Data-driven
Exceptional attention to detail
A smart relationship-builder
Excellent English

A bit about the team
What is Innovation Hub? It is a space in our company where we try new hypotheses, work on new ideas, conduct research, and grow potentially successful products.
There are several teams in the Innovation Hub now, each with their own focus, niche, idea for a product (for example, some projects focus on content marketing, some on the SMM, and so on).
We will try to create all the right conditions for you to work and rest comfortably

It’s up to you to decide what work format works best for you. You can #wfo, #wfh, or mix both
Flexible working day start
Unlimited PTO
Hobby benefit
Breakfast, snacks, and coffee at the office
Corporate events
Training, courses, conferences
Gifts for employees

Finally, a little more about our company
We’ve been developing our product for 15 years and have been awarded G2's Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500 and many more. In March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker.
10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,000 people around the world are working on its development. The Semrush team is constantly growing.
Semrush is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws. All employment decisions are based on business needs, job requirements, merit, and individual qualifications.