PRODUCT MARKETING MANAGER - SUSTAINABILITY

We help the world run better At SAP, we enable you to bring out your best.
Our company culture is focused on collaboration and a shared passion to help the world run better.
How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work.
We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.
TEAM OVERVIEW The Product Marketing Growth Team sits at the intersection of market opportunity, go-to-market innovation, and category leadership.
We bring deep customer empathy, business acumen, and storytelling capabilities to define and expand new markets where SAP can lead.
You’ll join a dynamic, high-impact team focused on accelerating SAP’s role in ESG reporting, regulatory readiness, and data-driven sustainability performance.
THE ROLE We’re looking for a Product Marketing Manager to take ownership of key growth categories for enterprise Sustainability solutions.
This will include categories such as Sustainability Reporting and Analytics.
You’ll shape a fast-evolving market category, influence product strategy, and enable global field teams with compelling messaging, competitive differentiation, and content that drives action.
As a senior member of the team, you will collaborate closely with Product Management, Industry and Regional Marketing, Field Enablement, and Sales to translate strategy into scalable GTM execution.
KEY RESPONSIBILITIES · Market Leadership & Category Creation.
Define and shape the market category for Sustainability Reporting, positioning SAP as a clear leader in enabling data-driven, auditable ESG disclosure.
· Messaging & Storytelling.
Develop compelling messaging frameworks and narratives that articulate our value proposition across personas including Chief Sustainability Officers and Chief Information Officers.
· Analytics Strategy Leadership.
Drive and evolve our analytics strategy for sustainability, partnering with product and platform teams to ensure our vision is aligned with emerging customer needs and technology trends.
· GTM Execution & Sales Enablement.
Create enablement assets, competitive positioning, customer-facing content, and sales plays that scale globally, supporting field teams to win in key markets.
· Customer & Market Intelligence.
Stay on the pulse of evolving ESG regulations, customer pain points, and analyst perspectives.
Feed insights into product roadmaps and influence portfolio priorities.
· Cross-Functional Leadership.
Partner with product, industry, and regional marketing to drive aligned execution across the business, acting as the marketing voice of the customer.
ROLE REQUIREMENTS · 7+ years of experience in product marketing, solution marketing, or a related role in B2B enterprise software.
· Strong understanding of ESG reporting frameworks (e.
., CSRD, SEC, ISSB, GRI) and sustainability trends.
· Experience with analytics and reporting solutions; familiarity with SAP Analytics Cloud and/or data platforms is a plus.
· Strategic thinker with the ability to simplify complexity into clear, differentiated messaging.
· Demonstrated ability to lead cross-functional initiatives and influence without authority.
· Excellent written and verbal communication skills with a flair for storytelling and executive presence.
· Self-starter with strong project management skills and the ability to thrive in a fast-paced, evolving environment.
· Bachelor's degree required; advanced degree a plus.
​ Bring out your best SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively.
Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management.
As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development.
Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves.
At SAP, you can bring out your best.
We win with inclusion SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best.
At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential.
We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer.
We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities.
If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team.
For SAP employees.
Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy.
Specific conditions may apply for roles in Vocational Training.
EOE AA M/F/Vet/Disability.
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.
Requisition ID.
| Work Area.
Marketing  | Expected Travel.
0 - 10%  | Career Status.
Professional  | Employment Type.
Regular Full Time   | Additional Locations.
#LI-Hybrid.
Requisition ID.
Posted Date.
Mar Work Area.
Marketing Career Status.
Professional Employment Type.
Regular Full Time Expected Travel.
0 - 10% Location.
Barcelona, ES,