SENIOR DIGITAL MARKETING SPECIALIST

Our client, Universal Robots:Universal Robots is the market leader in the collaborative robotic space, and we are just getting started. We are looking for an ambitious, creative, and insightful digital marketing specialist who will develop, test, optimize and execute digital advertising on paid social platforms, search engines and programmatic marketing platforms. In this role, you will also work with Universal Robots’ extended marketing family, executing both regional and global digital strategies. You will be responsible for analyzing and transforming performance data into actionable recommendations and securing implementation.You will work on several projects at the same time, with various stakeholders and tools, sometimes under pressure to meet tight deadlines.Responsibilities:Develop and implement online marketing strategies, such as SEO, PPC, email, and social media campaigns for the SEMEA & UK region.Design, implement and monitor digital lead generation campaigns.Create and manage engaging online content, such as blog articles, videos, graphics, and ads; and monitoring and analyzing their performanceManage and grow the digital presence of the company or brand in various platforms for the regionKeep local versions of the website up to date throughout the region.Stay up to date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curveAbility to work closely with our global digital marketing teamManage our third-party digital marketing agencies on a regional levelManage the monthly budget accordinglyBe able to analyze campaigns and make recommendations, whether it is a replacement of ad creatives, a technical change in the ad set up or a full restructure of a campaignRequirements:+5 years of experience in a similar position+3 years of experience in the digital media buying space, with focus a on paid social, SEM and programmaticExperience with LinkedIn, META Ads or other marketing platformsAbility to follow projects and tasks through to the endExperience from an agency (desired)Bachelor’s degree / Master in Marketing, Digital Marketing.Great analytical skillsCreative digital concept development skillsGreat collaborations skillsStrong problem-solving and troubleshooting abilitiesSEO knowledgeProficiency in English and Spanish (Italian or French is desirable but not mandatory)Ideal softskills:Energetic and with a positive attitudeProactive, contributing new ideas, tools and processes for continuous improvement with the ability to prioritiseEager to keep learningTeam player with a focus on collaborationCreative and analytical mindsetFlexible approach in a fast-paced environmentYour opportunitiesWe offer an exciting job in a fast-growing company with great professional challenges. The work environment is informal and open where you will have plenty of opportunities to influence your own tasks and be part of making a difference. You will have qualified and motivated colleagues in South EMEA & UK and abroad.If this job sounds appealing to you, please send your resume and application