SENIOR DIRECTOR, CORPORATE DATA & INSIGHTS

Summary   As Senior Director Corporate Data & Insights you will work across the AstraZeneca Corporate Communications team and Global Corporate Affairs (GCA) network to direct the use of internal and external audience and channel data, research and insights in support of a differentiated, trusted corporate brand and reputation.
You will have overall responsibility for major corporate communications research and insights projects across both quantitative and qualitative and a range of channels.
This will include leading a multi-market quantitative reputation research survey and overseeing the corporate reputation measurement framework.
It will also involve leading on measurement for AstraZeneca’s flagship corporate brand campaign, including tracking performance, ensuring a test and learn approach and ensuring ongoing campaign optimisation.
You will be expected to advise on best practice methodology and approaches for audience research and insights, helping drive greater alignment and integration of research and insights across Global Corporate Affairs.
This will include reviewing resourcing and contractor support to achiev e enhanced capabilities, simplification and maximised ROI.
You will be a key member of the Corporate Brand & Reputation team and will play an active role in shaping the team’s agenda and working directly with senior leaders and communicators from all business areas to drive impact at global, regional and market levels in support of business priorities.
Cultural awareness and ability to work with teams acro ss corporate communications, including digital, media and internal communications will be key.
You must be a strategic thinker, with proven ability to translate complex data into meaningful insights and recommendations to develop and enhance communications strategies, approaches and creative campaigns.
You must be proactive and innovative and able to gain the trust and respect of senior leaders, who will rely on your counsel and guidance.
Excellent writing, project management, planning and multi-channel measurement experience is essential.
You will need to demonstrate initiative and collaborative skills while working as part of a close-knit, high- performing and flexible team.
Key responsibilities   Work with the Head of Corporate Brand & Reputation and across the team to develop, implement and measure corporate brand strateg ies and campaigns to drive a leading corporate brand and reputation   Lead major research and measurement projects, including a multi-market research survey, the development of a reputation measurement framework and ongoing measurement and optimisation of a flagship corporate brand campaign   Advise on best practice methodology and approaches for audience research and insights across Global Corporate Affairs, driving greater standardisation and simplification across global, regions and markets   Lead the tracking and measurement of priority global and market actions, including regular scorecard reporting     Overse e reporting and analysis approaches, improving consistency and quality of reports, as well as the analysis and insights generated   Ensure approaches are best-in-class, adopting best practices, implemen ting learnings and driving action across the GCA network   Advise and coach GCA colleagues and senior leaders on data, measurement, research and insights       Engage and lead management of contract resources to support effective execution of communication measurement and research activities.
Oversee quality and compliance of work     Knowledge and experience   Minimum 15 years ’ measurement, research and insights experience working in a fast-paced global in-house or agency communications or marketing team   Experienced strategist with expertise in turning complex data into robust, actionable insights to inform communications strategies and campaigns    Track record of successfully managing complex measurement and research projects with international dimensions     Experience across both quantitative and qualitative research, comfortable working and advising across a range of channels and methodologies   Significant experience of managing different stakeholder relationships and confident at forging trusted relationships at a senior level   Experience of working in pharma/other highly regulated sector is desirable     Capabilities and behaviours   Excellent data and analytical skills, able to synthesize large amounts of complex data and extract actionable insights    Strategic thinker able to use data to inform decision-making, strategy development and optimisation    Excellent written and verbal communications skills, able to communicate information effectively and accurately, verbally or in writing across multiple disciplines   High-level of technical competence and skills with strong knowledge of technology options and how they can be used to optimise measurement approaches and efficiency   Sound judgment combined with strong interpersonal and influencing skills   Ability to manage conflicting priorities, stakeholder & colleague expectations and deliver consistently high-quality outputs   Self-starter with p roven ability to work independently and flexibly, think ahead, engage proactively and take initiative   Strategic thinker looking outside to bring new approaches to continually reinvigorate outputs and improve the effectiveness of approaches   High level of integrity, able to handle highly confidential information   Ability to instil confidence in others in a high-pressure situation   Proactive with high levels of self - motivation and personal accountability, bringing enthusiasm and energy to team, peer group and tasks   Able to develop and maintain networks across business and cultural boundaries   Capable of achieving results in a fast-paced and dynamic environment, often on short deadlines   Comfortable operating in a matrixed environment       AstraZeneca embraces diversity and equality of opportunity.
We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.
We believe that the more inclusive we are, the better our work will be.
We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.
We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.