SEO SPECIALIST ITALIAN

As one of Europe's fastest growing greentech start-ups, we're determined to make our dream of bringing local and clean energy to every home a reality.Otovo provides solar panels to homeowners and we use software and technology to make solar energy easy, cheap, and available everywhere.We make solar easy by providing tailored offers to customers visiting our website and entering their address. With our unique technology at the core of our business, we have removed the need for a home visit and can offer tailored offers to all customers visiting our website.We make solar cheap by providing a platform where installers compete on price and quality to get assignments.We make solar available everywhere by quickly expanding our platform to new markets all over the world.We have come a long way since launching in 2016—we're in Norway, Sweden, France, Spain, Poland, Italy, Germany, Portugal, UK, Austria, Switzerland, The Netherlands and Belgium, and we won't stop expanding.About your roleYou will be in charge of localizing and implementing the global SEO strategy in Italy and the Italian part of our Swiss site. Your primary task will be to increase our awareness and create preference for the Otovo brand. This job is for you if you are a creative storyteller, you love creating content, and you also have strong knowledge of on page, off page and technical SEO. In your role as SEO Specialist you will continuously work on optimizing our content as well as monitoring and improving our online presence.Together with our Head of SEO and the local Heads of Marketing, you will set KPIs, analyze results and take actions. We are a growing international team and you will benefit from a highly experienced global network who are all happy to share ideas and work together to achieve our common goal of getting as many solar panels on as many roofs as possible.You will be responsible for increasing our awareness and creating preference for the Otovo brand in Italy and Switzerland, through:Planning, implementing and managing our SEO strategy, increasing organic traffic as well as the conversion rate through this channelTackle all SEO branches, focusing on onpage optimizationSetting up new and managing existing landing pages and blog postsInsuring a correct technical background of the websiteTrack and report results.To be successful in this role:Italian as native language or bilingualCurrently based in Madrid or willing to relocateHigher education, preferred in marketing or communicationExcellent written and verbal communication skills2-3 years of marketing, communication, SEO and social media experience.Knowledge of SEO tools such as: Semrush, Ahrefs, Search Console, GA4, Screaming FrogYou are excellent at generating engaging contentStrong problem-solving and decision-making abilitiesCapable of conducting keyword researches, competitive analysis, audits and content strategiesCapable of carrying out a link building strategyStrong collaboration skills - we're a closely knit team where everyone pitches in and helps out when needed.We would love it if you also have this:Comprehensive knowledge of tools like Hotjar and HubspotFamiliarity with Sanity, Ghost or other content management systemsExperience in Conversion Rate Optimization.What's in it for you?You'll get to be part of our journey. We learn fast and encourage bold attempts and risky experiments: Otovo is a puzzle to work on and a riddle to solve. If you like that, you'll like it here.Here's some more of what we offer:More solar panels → less global warming. You have a chance to make a meaningful contribution to the world.You'll work with enthusiastic colleagues across Europe; passionate for their fields and eager to learn.Flexible schedule and hybrid work model24 holiday daysHiring processUpdate your CV and submit your application to us. If we think you could be a good fit, we will start an interview process that looks like this:First interview - informal first meeting with our Head of SEOCase interview - working on realistic problems and present them in a short meeting to marketing colleaguesThird interview - if you reach this stage, we will discuss more about your role in Otovo.The full process should take approximately three weeks.There's no time like now—help us make the world transition to renewable energy and submit your application today!