SPECIALIST CONTENT STRATEGY & EDITORIAL LEAD

What you’ll do The Content Strategy & Editorial Lead is a new, key role in Vodafone Business’s central marketing campaigns team, responsible for managing our B2B global digital content programmes.
The ideal candidate will be a conductor, orchestrating functional teams and creative shared services around a family of content topics and themes delivered through campaign activations and compelling digital moments throughout a B2B buyer’s journey.
The candidate will thrive on systematic structure and taxonomies and be an outgoing pedant when it comes to organisation.
They will drive the calendarization and quantification of editorial capacity for Vodafone Business’s social media presence, corporate blog, monthly email newsletter and webinars.
Most importantly and true to Vodafone’s purpose the candidate will be customer- obsessed, educating them on their unique business needs with a persona-led lens for content preferences.
This candidate will report into the Senior Manager, Digital Marketing Strategy & Campaigns and be part of a (fun!) centre of excellence, including campaign managers.
Agile Scrum masters, social media specialists and a wider creative, data & operations shared services – all responsible for driving revenue growth in Vodafone Business’s products and services.
Who you are Collaborate with cross-functional teams, such as, Demand, Product, Sales, Social, and Brand to temporally plan, build and activate compelling digital content experiences throughout a B2B buyer’s journey.
Own the management of marketing’s digital content editorial calendars, which includes blog, social media, email newsletter and webinars.
Align all digital content initiatives to agreed topics and themes, and to our target audience personas information and format preferences.
Coordinate content creators, designers, speakers, and subject matter experts (SMEs) to ensure the timely delivery and editorial of content.
Utilise the campaigns teams’ centre of excellence for Agile Scrum project management capabilities.
Ensure published digital content is written and stylised with the guidance of Vodafone Business’s tone of voice.
Complete all checks on copy, images, metadata, and tagging before content is published.
Facilitate and drive new subscriber and contact growth for Vodafone Business’s newsletter and webinar programmes.
Establish a content measurement framework and analyse results against success criteria (e.
., attraction, engagement, conversion) to guide future content decisions.
Not a perfect fit? Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background.
If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.
What's in it for you We want you to feel happy and fulfilled at work, without compromising the other things in life that matter to you.
There are lots of ways we support this, including hybrid working and generous parental leave.
You'll also get four Spirit Days a year to focus on your personal development and wellbeing, plus a host of other great benefits too.
Benefits.
We offer hybrid (2 days in the office) Competitive salary.
Intensive Summer Schedule.
Intensive schedule every Friday.
Health Insurance.
Life insurance.
25 days holiday + December 24th and 31st.
Restaurant tickets.
Online training.
Who we are At Vodafone, we are dedicated to fostering a diverse and inclusive work environment.
We take pride in our commitment to providing equal opportunities to individuals of all backgrounds and abilities.
We firmly believe that diversity includes a spectrum of experiences, and we welcome and support individuals with functional diversity.
Our mission is to create an accessible workplace where all team members can thrive, regardless of their unique abilities or challenges.
We are committed to making reasonable accommodations to ensure that everyone can fully participate and excel in our organization.
We value the unique perspectives and talents that individuals with functional diversity bring to our team and consider them an integral part of our success and innovation.
We recognize and celebrate the importance of diversity and inclusivity in our workplace so that we are as diverse as the customers and communities we serve.
We do not tolerate any form of discrimination especially related to but not limited to race, colour, age, veteran status, gender identification, sexual orientation, pregnancy, ethnicity, disability, religion, political affiliation, trade union membership, nationality, indigenous status, medical condition, HIV status, social origin, cultural background, social or marital status.
Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded.
We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business.
We actively encourage everyone to consider becoming a part of our journey.
#LiHybrid REF.
Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded.
We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business.
We actively encourage everyone to consider becoming a part of our journey.