SR. MARKETING MANAGER, EVIDENCE MARKETING - IRVINE, CA

The Senior Marketing Manager, Evidence Marketing leads Johnson & Johnson MedTech’s electrophysiology activities surrounding the marketing strategy and execution of key clinical evidence.
Working closely across functions, this marketing leader will be responsible for the development of multi-channel marketing campaigns, incorporating the portfolio’s scientific evidence.
The Senior Marketing Manager will also provide direction for the execution and improvement of digital channels to amplify these campaigns.
This role balances strategic, creative, and analytical thinking to develop strategies that raise awareness of scientific evidence and positions the business as a leader in the electrophysiology space.
Strategic planning – work closely with Clinical Science and HEMA to map out the key evidence each year to develop project plans and marketing campaigns to raise awareness and understanding Project management – lead cross-functional team to implement coordinated evidence dissemination and communications activities as a unified program Storytelling – use storytelling skills to craft engaging campaigns highlighting the story and benefits of the products, supported by evidence to engage customers and build brand loyalty Analytical – use data to develop claims and analyze campaign performance across channels Key Responsibilities.
Collaborate across functions and regions to build alignment by developing messages, claims, resources, and assets that communicate the clinical evidence across multiple channels and with all partners.
Channels include website, newsletters, social media and advertising.
Provide strategic point of view, franchise/specialty thought leadership and shared findings across Johnson & Johnson.
Establish a strong relationship with agency partners and creative designers to ensure high-level creative and technical support aligned to evidence strategy and enterprise brand.
Manage budget.
Work compliantly and within regulatory guidelines to achieve goals.
Responsible for communicating business related issues or opportunities to next management level.
Responsible for following all Company guidelines related to Health, Safety and Environmental practices as applicable.
Responsible for adhering to all legal, regulatory and HCC policies to include.
Advamed, Pharma, ACCME etc.
Responsible for ensuring personal and Company compliance with all Federal, State, local and Company regulations, policies, and procedures.
Qualifications Experience and Skills.
8-10 years of related business experience Bachelor’s degree or equivalent experience in Business Administration, Marketing, Communications, Clinical Sciences, or related field required.
Advanced degree (e.
., M.
.
.) is highly preferred.
Previous experience in Medical Device, Pharmaceutical or healthcare environment, with consistent track record to learn sophisticated technology and clinical applications is required.
Project management experience is required.
The successful candidate will collaborate with cross-functional partners to implement plans and effectively launch programs and campaigns.
Exhibit proficiency in the following competencies.
adaptability, teamwork, initiative, innovation, integrity, and leadership.
Excellent communication and presentation abilities.
Creative and compelling storyteller.
Passion and dedication to live the J&J Credo.
Preferred.
Experience in strategic or commercial marketing, clinical science, healthcare economics or education function is strongly preferred.
Worldwide or international experience preferred.
Other.
Up to 20% travel including weekends (domestic and international).
The anticipated base pay range for this position is $ to $.
The Company maintains highly competitive, performance-based compensation programs.
Under current guidelines, this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan.
The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporation’s performance over a calendar/performance year.
Bonuses are awarded at the Company’s discretion on an individual basis.
Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs.
medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance.
Employees may be eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
This position is eligible to participate in the Company’s long-term incentive program.
Employees are eligible for the following time off benefits.
Vacation – up to 120 hours per calendar year Sick time - up to 40 hours per calendar year Holiday pay, including Floating Holidays – up to 13 days per calendar year of Work, Personal and Family Time - up to 40 hours per calendar year Additional information can be found through the link below.
https://www.
areers.
nj.
om/employee-benefits Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.