SR. MARKETING SPECIALIST, GLOBAL CONFERENCES

Sr.
Marketing Specialist, Global Conferences We are seeking an innovative, commercially driven Senior Marketing Specialist to assist in delivering paid conference registrations for assigned volume and revenue goals.
This individual will be responsible for executing and monitoring complex marketing and digital strategies and campaigns to targeted client and prospect segments, resulting in paid self-service registrations or qualified sales leads that result in paid registrations.
He/she will have a deep understanding of the business roles and will utilize this knowledge to develop and optimize engaging, value-based messaging and marketing approaches.
This individual will work closely with the conference marketing team, conference program management, digital and other stakeholders.
The Senior Marketing Specialist is responsible for the execution of multi-channel marketing strategies to achieve or exceed commercial & strategic goals for high growth event(s) within a culture focused on results, accountability, relevance, innovation and speed to market.
What you will do.
Assist the Marketing Director or Senior Marketing Manager in creating and implementing end-to-end marketing campaigns to drive audience acquisition revenue and retention Define, execute and manage targeted campaigns, with clear deliverables and commercial impact on one or more conferences Effectively manage projects involving internal & external stakeholders/partners across conference marketing and related COEs inclusive of concept design, campaign development, and campaign execution - on time and with exceptional quality Utilize analytical tools to inform and identify the best channel mix and utilization to achieve commercial and strategic goals and the best possible ROI on campaign spend Review and understand customer insights and conference wrap-ups to understand prior attendee behavior and patterns to inform campaign development Define and execute Client-facing associates content strategy to help them understand the conference value, aligned roles, key messages, marketing milestones, and available selling tools to engage clients and prospects Review, analyze and communicate weekly KPI results to inform campaign optimization and update stakeholders What you will need.
Metrics-driven and insatiably curious with a minimum of 3+ years’ experience in outbound / digital marketing and direct responsibility for delivering revenue through marketing and sales channels Bachelor’s degree preferred Exceptional project management skills Knowledge and experience in marketing campaign creation, lead management, and pipeline conversion Data-driven and analytical; experience with Google Analytics a plus Great interpersonal, collaborative and communication skills Email marketing, with marketing automation experience such as Eloqua or similar Experience with fundamental principles of design SEO/SEM Web content creation and content management skills; experience with Adobe Experience Manager a plus Left Brain + Right Brain by nature; understand data and analysis and be able to use it to calibrate campaigns and create better content/copy Ability to travel to 2 – 3 conferences per year (domestic and international) Who you are.
Process-driven, methodical, organized and pays strong attention to detail Be able to work autonomously (i.
., high degree of self-reliance/self-starter) Team player with good time management skills What we offer.
In addition to an outstanding work environment with rapid advancement potential, you will be part of a team that is extremely collaborative and creative.
Gartner associates enjoy exceptional compensation and benefits, including.
Competitive base salary Flexible work environment Great work culture #LI-JT4 #LI-hybrid Who are we?   At Gartner, Inc.
(NYSE.
T), we guide the leaders who shape the world.
Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.
Since our founding in , we’ve grown to more than associates globally who support ~ client enterprises in ~90 countries and territories.
We do important, interesting and substantive work that matters.
That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference.
The bar is unapologetically high.
So is the impact you can have here.
What makes Gartner a great place to work?   Our sustained success creates limitless opportunities for you to grow professionally and flourish personally.
We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future.
How far you go is driven by your passion and performance.
We hire remarkable people who collaborate and win as a team.
Together, our singular, unifying goal is to deliver results for our clients.
Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.
We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results.
This is why, year after year, we are recognized worldwide as a great place to work.
What do we offer?   Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.
In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.
Ready to grow your career with Gartner? Join us.
Gartner believes in fair and equitable pay.
A reasonable estimate of the base salary range for this role is USD - USD.
Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location.
In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan.
Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates.
We also offer market leading benefit programs including generous PTO, a 401k match up to $ per year, the opportunity to purchase company stock at a discount, and more.
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