ACCOUNT-BASED MARKETING SPECIALIST (M/F/D)

Cabka develops clever and transformative solutions for shipping goods around the world. We take plastic waste and transform it into reusable transport packaging. This is how we turn the used into the useful. Transformation is our power because we know that while resources are limited, possibilities are endless. Together with our customers, we transform entire supply chains and beyond, combining technology, innovation, and sustainability. To us, success means creating solutions that are optimal for our clients and for the planet. In Cabka we believe that every transformation starts with a group of passionate, dedicated, and innovative people. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values RESPECT, PASSION, CREATIVITY, ACCOUNTABILITY.You want to be responsible for developing a key market with profitable growth? Join us in creating a future which makes us all proud!We are currently recruiting for a Account-Based Marketing Specialist (m/f/d). based in ValenciaIn this exciting role, you will:Together with the Marketing Director, defines the ABM/X multichannel strategy, being responsible for meeting the opportunity and revenue targets for each market.Leads the design and development of end-to-end full-funnel ABM/ABX programs.Plans, manages, and improves multi-channel ABM and paid media campaigns. Optimizes campaign funnel conversion rates and acquisition/activation costs.Shapes the go-to-market strategy in collaboration with other key members of the marketing team.Ensures alignment with sales on priorities, and identifies, builds, and maintains the target accounts according to company’ priorities.Defines and helps to execute the playbook for the SDR team, establishing a common process, and the best practices for the specific case of Cabka.Collaborates with peers to align ABM campaigns with other ongoing online/offline initiatives.Measures and reports on campaign performance and ensurse demand generation and sales goals are met.Manages the agencies/partners involved in activation of digital channels.We’re looking for a professional who can demonstrate the below skills & experience:3 to 5 years of experience leading B2B demand generation and acquisition programs for technical audiences and complex sales.Experience in the definition and execution of ABM programs ABM Strategy.Strong skills in paid social and LinkedIn campaign managementExperience with databases, intent data tools and Sales Navigator.Strong Knowledge of Hubspot CRM, Sales and Marketing Hub. Experience with ABM platforms is a plus.Experience in building a marketing & sales funnel with a repeatable process to meet revenue goals, aligning sales and marketing fostering collaboration between these departments.Experience leading, mentor, and coach the SDRs to ensure they are equipped with the skills and knowledge to execute the ABM strategies effectively. This includes setting targets, tracking performance, and continuously improving processes.Ability to create personalized content that speaks to the pain points and needs of the target accounts.Solid understanding on how to analyse data to assess campaign effectiveness and refine strategies for optimal results.Experience setting up and leveraging marketing technology and automation tools to scale efficient processes, helping your team engage with prospects at scale while maintaining a personalized touch.Demonstrable ability to deliver in complex environments without supervision.Strong project management and organizational skills, being able to prioritize and promote different projects simultaneously, maintaining high levels of quality.Excellent communication skills in English. Another EU language is a plus.What we offerPassion, a sense of responsibility, mutual appreciation, and respect as corner stones of our corporate cultureAn exciting job with the premier manufacturer of recycled plastic pallets and large containersDedication and joy in our day-to-day workResponsibility and space for creative ideasSecure long-term employmentIndividual, international development opportunities with interesting career prospectsWe embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants as well as our employees – regardless of gender, age, religion and beliefs, sexual orientation and gender identity, disability, cultural, ethnic or national origins. Are you an innovative out-of-the-box thinker with a passion for changing the world to the better tomorrow?Then we are looking forward to your application! Please use our online application form to apply.