DIGITAL CONTENT SPECIALIST - HEALTH CARE AGENCY
Descripción de la oferta de empleo
¿Qué harás en tu nuevo puesto? Develop and execute a detailed online content strategy, in line with the company's marketing objectives and the Integrated Customer Business Plan.
* Ensure the development of content that fosters engagement and supports the marketing strategy, with focus in online educational activities for Health Care Professionals and patients.
* Supervise and coordinate the creation of various content types, such as eCME programs, webcasts/webinars, web pages, blog posts, videos and infographics.
* Stay updated with emerging content formats to stay competitive, and proactively recommend innovation opportunities.
* Align with the Channels& Automation / Business teams to develop and implement strategies for distributing content across various channels, including social media, email and other platforms.
* Create and oversee editorial calendars to ensure a consistent flow of content.
* Make sure produced content is based on the SEO best practices to enhance visibility and search engine rankings.
* Use analytics tools to measure content performance and recommend ideas and best practices for improvement.
* Create regular reports on content performance and communicate insights.
Manage external vendors (local and international) contracted to provide educational services * Make sure that all content complies with legal, regulatory and ethical standards, including medical, copyright and privacy regulations ¿A quién buscamos (H/M/D)? * University degree from accredited institution.
* Advanced English level * Experience of 4+ years in Digital Content marketing related positions.
* Knowledge in the implementation of online educational methodologies and materials.
LMS, eCME, webinars… * Knowledge of content management systems (CMS), marketing automation tools and other relevant technologies * Ability to predict audience preferences with an editorial mindset.
* Experience in Life Sciences environment.
* Project management skills and attention to detail ¿Cuáles son tus beneficios? You will usually work remotely on Mondays and Fridays, with a half-day schedule on Fridays.
The offices are located on Castellana Yu will be fully dedicated to a multinational healthcare company.
Detalles de la oferta
- Sin especificar
- Sin especificar
- 20/11/2024
- 18/02/2025
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