DIGITAL EXPERIENCE LEAD (TEMPORARY CONTRACT) REGION SOUTH EUROPE (THEY/SHE/HE)

Company Description At H&M Group, we are here to inspire people around the world to express their personality through fashion and design by making a more sustainable lifestyle exciting and accessible for everyone – regardless of style or budget.
To get there, we have set the Goals for People, Planet and Growth, ensuring that we can continue leading our industry towards a sustainable future and creating long-term profitable growth.
In the coming years we focus on elevating the full H&M experience in the eyes of the consumers through Product, Experience and Brand, guided by our Brand Plan.
Do you want to be part of making us succeed?  Learn more about H&M  here.
Job Description As Digital Experience Lead, you will contribute to digital profitable growth in the region, playing a critical role in securing the end-to-end digital experience of our customers that drives brand perception, sales growth, and profitability.
You will be responsible for the end-to-end experience of our owned digital transactional channels (.
om and app), driving daily planning and securing execution of a seamless customer journey in each market across the full funnel, from the start page to the final receipt Your main responsibilities include.
Translate regional customer commercial plan into a daily site activity plan for each market aligned with brand direction.
Secure overall digital customer experience, including content publishing and segmentation, in coordination with E-com Leads.
Proactively identify in-season reactive activities for further digital growth based on customer insights and trends.
Incorporate digital advantages into planning and follow-up for continuous overall performance optimization.
Secure full-funnel optimization of the holistic digital customer experience on.
om & app.
Analyze data (sales performance, web analytics, user behavioral insights, heatmapping, A/B testing) to generate hypotheses and actions for improving digital sales, profit, brand perception, and customer lifetime value.
Plan, create, and execute A/B tests in line with CX strategy and brand direction.
Review and share learnings from tests and actions with regional and global teams to refine understanding of 'what good looks like.' Identify and formalize opportunities for improvement in the digital customer journey and conversion funnel.
Work closely with E-com Leads to secure day-to-day digital customer experience and optimize the full funnel.
Collaborate with CA&M Performance Manager to identify and champion digital opportunities during planning and in-season activities, ensuring alignment between digital experience and traffic-driving channels.
Qualifications Education  Bachelor’s degree in related field such as Business, Economics, Marketing, or a relevant discipline Skills & Experience Experienced within ecommerce with understanding of the total digital ecosystem and its synergies.
In depth knowledge of fashion retail and keen understanding of regional market trends and consumer preferences.
Strong analytical skills, including ability to interpret sales data, web analytics, and behavioral data to make informed decisions on actions to drive digital performance and CLV.
Commercial salesmanship with drive to achieve results and hit goals.
Experience in Conversion Rate Optimization (CRO) including A/B and multi-variate test planning, execution, and follow-up.
Experience within content optimization, including knowledge of user experience (UX) and user interface (UI) elements to enhance website usability and drive conversion.
Experience setting and optimizing a daily site activity plan, with knowledge of key factors to optimize digital growth in determining the commercial approach.
Leadership capabilities including effective communication skills, the ability to influence, and the drive to see through opportunities.
Strategic mindset with ability to both execute and develop way of working to align with sales and brand goals.
Attention to detail to ensure accurate and seamless shopping experience.
Growth mindset and adaptable, with ability to stay updated on industry trends and technology advancements.
Ability to work independently and be self-motivated while working tightly as a part of a team.
Proactive, curious, and innovative approach to problem solving with a constant improvement mindset.
2-3+ years’ experience in eCommerce roles in the fashion retail industry with demonstrated ability to drive commercial business through improvements to the digital experience.
Experience in Conversion Rate Optimization (CRO) and A/B testing including familiarity with optimization tools such as Optimizely and web analytics tools such as Google Analytics Additional Information This position offers a temporary local contract, and it is a requirement to have the necessary work permits and residency in Barcelona.
If you feel that your experience, skills, and ambitions align with this position, please apply  no later than Monday .
We look forward to receiving your application.
H&M is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability or age.
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