DIGITAL RETENTION SPECIALIST, REPUBBLIKA TA' MALTA

Digital Retention Specialist
We are looking for a skilled Retention Digital Marketing Specialist with expertise in Bloomreach to join our marketing team. The ideal candidate will be responsible for developing and executing retention marketing strategies to enhance customer engagement loyalty and lifetime value. This role requires a strategic thinker with a data-driven mindset and a proven track record in retention marketing.
What Youll Do General

Manage the digital marketing retention activities of the company partners.

Work according to the marketing strategy and the marketing plans media and digital marketing mix.

Work according to the partners brand style guide.

Define and strengthen the brands positioning voice and identity across all digital channels.

Ensure consistent brand messaging and visual identity in all marketing materials and communications.

Prepare weekly monthly quarterly and yearly reports

Budget Finance

Responsible for the relevant parts of the end of the monthly Partners marketing finance process.

Work according to the marketing budget ensuring efficient allocation of resources across initiatives.

Track and report on marketing expenditures performance and ROI.

Retention marketing

Retention Strategy Development

Develop and implement retention marketing strategies to increase customer engagement and reduce churn.

Utilize Bloomreach to create personalized and targeted marketing campaigns that resonate with existing customers.

Monitor and analyze customer behavior segmenting audiences for more effective targeting.

Campaign Management

Plan execute and optimize retention marketing campaigns across email SMS push notifications WEB layers and other digital channels using Bloomreach.

Collaborate with the content and design teams to create compelling and relevant marketing materials.

Conduct A/B testing to continuously improve campaign performance and effectiveness.

Customer Journey Optimization

Map and optimize the customer journey to ensure a seamless and engaging experience at every touchpoint.

Implement automated workflows and personalized communication strategies to enhance customer retention.

Identify opportunities for improving customer experiences and increasing loyalty.

Responsible for the relevant design and content deliveries.

Cooperate with the acquisition marketing team to allow holistic customer experience.

Monitor results and pro-activity performs campaign optimization retention activities to keep results within the agreed objectives.

In charge of relevant marketing competitive research and analysis.

Development

Be part of the team to define and develop relevant marketing and measurement tools.

What Were Looking For
Must be fluent in both spoken and written Portuguese.

This is a hands-on position.

Must experience working with back-end solutions. Experience with segmentation tools.

Advantage experience with HTML and Jinja and/or with data management tools.

Advantage past experience with the Engage platform by Bloomreach.

Reary to work overtime with partners from different time zones.

Excellent written and verbal communication skills.

Bachelors degree in marketing Business or a related field.

3+ years of experience in digital marketing with a focus on customer retention.

Proven experience with online retention solutions platforms.

Proficiency in email marketing SMS marketing and other retention-focused channels.

Strong analytical skills and experience with data analysis and reporting tools.

Ready to travel.
Hybrid job. 3 days at the office.

Advanced knowledge of computers and Windows Office Programs.

Highly developed verbal interpersonal and written communication skills and able to relate to others and maintain a friendly professional and courteous demeanor while assisting members and co-workers throughout the day.

Demonstrated accuracy with consistent attention to detail.

Possess independent judgment discretion and initiative in the absence of specific directions from management

Thrives in a fast-paced dynamic work environment and can work effectively and efficiently while maintaining a high level of member service

Company Summary Aristocrat Interactive

Aristocrat Interactive is Aristocrat Leisure Limited s (ASX ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 when the Anaxi and NeoGames businesses (Anaxi NeoGames Aspire Global BtoBet and Pariplay) came together. The business is an industry leader in content and technology solutions for online RMG with a full-service offering that includes content proprietary technology platforms and a range of value added services across iLottery iGaming and Online Sports Betting (OSB).

Our Values
All about the Player

Talent Unleashed

Collective Brilliance

Good Business Good Citizen

Travel Expectations None

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