DIGITAL SPECIALIST MANAGER

Job Description For Digital Specialist Manager(HOZ) in Barcelona,Spain.
Job Number Job Category Sales & MarketingLocation Spain Area Office, Carrer de la Marina , Barcelona, Barcelona, Spain VIEW ON MAPSchedule Full-TimeLocated Remotely? NRelocation? NPosition Type Management JOB SUMMARY This position is responsible for the execution of defined services that supports hotels with necessary digital marketing and operational tactics.
The Digital Specialist Manager, Digital Field Marketing role will ensure completion of defined tasks as requested by the hotels who participate in select Digital Field Marketing packages and services valid across Southern Europe region.
The role requires a focus in ensuring hotels are aligned to global compliancy and ensuring approved content is updated across e specific digital platforms and channels, provide monthly automated reports to participating hotels, support social media marketing and destination marketing campaigns through email marketing to maximize online presence that attribute to the hotels performance.
CANDIDATE PROFILE Education and Experience 2+ years experience in an online agency, client services position or hotel marketing is required or equivalent experience.
Diploma in marketing or related field or equivalent certification from higher education.
Strong workflow management skills and experience in content management systems.
Organized, detail-oriented and deadline-sensitive; takes initiative and anticipates needs.
Proficiency in English and Spanish is required.
Portuguese and/or Catalan of advantage.
Location.
Spain (Madrid/Barcelona) or Italy (Rome/Milan) CORE WORKACTIVITIES Managing Work, Projects, and Policies Delivers against all aspects of the Digital Marketing program and associated services for hotels and the area.
This includes.
Implementing and managing the Hotel Web Sites on Marriott.
om and Global sites Maintain and update all Marriott.
om Hotel Web Site content.
Conduct audit of Marriott.
om Hotel Web Sites with defined score and areas of improvement.
Update EPIC fields associated to hotels website pages.
Ensure Hotels online positioning is up to date and correct.
Update and load photography into Marriott asset library ensuring correct compliancy.
Support with link and PDF loading on hotel websites.
Update alert and emergency messaging Load hotels offers as directed by hotel team and continent team.
Ensure Trip advisor and GMB listing, and updates as needed from hotel.
3rd Party listings (OTAs) and content scores updates to hotels.
Add content as directed through Marriott systems.
Liaise and work with hotels with detailed feedback on content audits and scores.
Email Marketing Support Collate, create, and execute monthly METT email campaigns per markets Securing the METT date in the METT calendar with the confirmation from ADMDL per market.
Building a dedicated landing page to be used for METT Build offers into MBOP as required Destination Marketing Support Collect content and information for all market campaigns.
Coordinate and ensure the development of tactical landing pages.
Testing and optimization of continent and regional campaigns.
Provide landing pages to appropriate teams for paid media execution.
Support the set up and management of paid and social media campaigns as needed.
Compile reporting and recommendations for all campaigns.
Reporting Suite Provide monthly reports to all participatinghotels, ensuring data is accurate and the report is sent to the relevant persons a t hotel level as per set time frame monthly.
Support DFM team in pulling automated reports for participat i ng hotels and distribute to relevant team member within set time frame.
SEO Support Support DFM team in implementing SEO program per market.
Social Media Marketing Support Support hotels with set up of social channels, Sprinklr access, provide resources such as trainings available Support with scheduling content, creating campaigns, and reporting on all social channels monthly Supporting Operations Liaise and work with hate.
s with detailed feedback on content audits and scores.
Fostering good client re l ationships with hotels.
Coordinate and Ensure thedevelopment of tacticallanding pages, testing and optimization of continent and regional campaigns with all specialists.
Implementation and workflow process management of all content optimization requests for the digital field marketing teams.
Identify training opportunities to elevate digital knowledge.
Support with defined projectsas outlined by the Senior Manager to ensure the overall performance of the team, its areas/markets and participating hotels.
Relationships & Processes Develop knowledge and work with Marriott international teams to improve turnaround and SLAs to hotels.
Manage relationshipwith key vendors to drive scalability of efforts and i mplementation consistency and platform development o r iented at better tracking/conversion Where appropriate, develop, support, and implement new processes and track outp u t to improve efficiency for the team.
Additional Responsibilities Attends and participates in all relevant internal and external meetings.
I nforms, updates, and provides information to managers and co-workers in a timely manner.
Presents ideas, expectations, and information in a concise, organized manner.
Uses problem solving methodology for decision making and follow up.
Maintains positive working relations with internal, teams and department managers.
Manages time effectively and conducts activities in an organized manner.
Performs other reasonable duties as ass i g n ed by manager.
Learning and Applying Professional Expertise Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
BusinessAcumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
TechnicalAcumen - Understandsand utilizes professional skills and knowledgein a specific functional area to conduct and manage everyday business ope r ations and generate innovativesolutions to approach function - specific work challenges.
Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
Basic Computer Skills - Uses basic computer hardwareand software (e.
g., personal computers,word processing software, Internet browsers, etc.).
MathematicalReasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
Reading Comprehension - Understands written sentences and paragraphs in work related documents.
Writing - Communicates effec tively in writing as appropriate for the needs of the audience.
Analytical Skills Learning, Processing Interpersonal Skills Customer Service Ori e ntation, Diversity Relations, Teamwork, Influence Personal Attributes Integrity, Dependability, Positive Demeanor, Presentation, Stress Tolerance, Adaptability/Flexibility Marriott International is an equal opportunity employer.
We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture.
We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
Marriott International is the worlds largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.
Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.