DIRECTOR, CRM, INTERNATIONAL MARKETING

WHAT WE DO MATTERS:Here at The Knot Worldwide, we believe in doing work that matters. In more than 16 countries around the world, The Knot Worldwide’s leading family of brands—including The Knot, WeddingWire, Bodas, The Bash, The Bump, and more—help people take celebration planning from inspiration to action. When you join our global team, you’ll be a part of a diverse group of individuals passionate about serving and enabling our communities to celebrate the moments that make us.ABOUT THE ROLE AND OUR TEAM: The Knot Worldwide is looking for a CRM Director with 10+ years of experience to drive the strategy and execution of marketing automation programs that create meaningful connections, engagement, and build loyalty with our customers. As the Director of CRM for our International brands, you will manage our Couple and Vendor communications across email, push and mobile. Our International markets include 13 countries, and 13 brands, across 5 languages. We are looking for a truly empathetic, and motivational leader, who believes in innovation, data-driven decisions, and taking on complex challenges. The right candidate will be passionate about leveraging technology, data, and customer insights to create engaging, automated journeys in Salesforce Marketing Cloud (SFMC). You’ll play a pivotal role in revamping and scaling our lifecycle marketing initiatives, as well as supporting our key marketing stakeholders through our campaign-based activity. As a key part of our International Marketing Leadership team, you will collaborate cross-functionally with senior stakeholders in Design, Data, Consumer Marketing, Vendor Marketing and other functional areas, to drive customer and commercial goals.RESPONSIBILITIES:Engage users and drive value. In partnership with stakeholders, develop and build email and mobile journeys that engage consumers and vendors, driving engagement to increase customer lifetime value. Goals include driving leads to marketplace vendors, creating vendor leads, as well as optimizing the standard email metrics.Continuous improvement. Identify new opportunities to improve audience segmentation, content, timing, and frequency. Conduct testing including subject lines, email copy, layouts and CTAs that improve conversion. Manage a structured and documented testing plan to continually improve performance. Guide direct reports on correct test structure and assessment.Proactively addressing stakeholder concerns and identify new opportunities.Create a personalized experience. Identify opportunities to create a more personalized experience based on B2B and B2C available data. Use dynamic content (AMPScript) to create personalized email and push messages.Collaborate across teams. Collaborate with the internal design team to create visually compelling templates and graphics that support email best practices.Reporting. Create performance reports including data from Google Analytics, Salesforce Marketing Cloud and internal databases to analyze campaign performance, provide performance transparency to stakeholders, and drive actionable recommendations. Reporting on key performance indicators. Providing regular reports to senior marketing leadership on success against team KPIs.Data integrations. Partner with the Data Team to integrate data sources needed to support email campaigns.Be a resource and drive channel innovation. Serves as subject matter expert on platform capabilities, automation processes, customer lifecycle development, deliverability and email marketing best practices. Keep up with evolving platform and industry changes and proactively implement to support goals.Team management. Coach and guide a team of direct reports to help them grow and develop their careers.SUCCESSFUL Director, CRM, International CANDIDATES HAVE:10+ years related B2B and B2C experience, including 5+ years of CRM management experience and a 5 years of People Management experience. Advanced knowledge of SQL, including experience with SFMC’s contact data model.Expert-level experience in AMPScript for dynamic content creation.Advanced proficiency in HTML and CSS, with a focus on email template building.Expert understanding of data concepts, including APIs, JSON, and ETLs.5+ years of hands-on experience managing high-volume email campaigns across multiple markets, with expertise in email best practices, deliverability, and CAN-SPAM compliance.Proficient in Salesforce Marketing Cloud, including Automation Studio, Journey Builder, and Audience Builder, with a proven ability to build complex user journeys.Strong ability to leverage data-driven insights for optimizing email campaigns and achieving measurable results.Proven experience driving large scale customer lifecycle programsProven record of collaborating cross-functionally to create personalized customer experiences.Must exhibit strong verbal, interpersonal, and written communication skills; with English a must, and Spanish preferred.College/University graduate required. At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference! WHAT WE LOVE ABOUT YOU:You Dream Big. You iterate and experiment to drive innovation.You Love Our Users. You keep our global community at the center of everything you do.You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.You Hustle Every Day. You favor urgency and own your outcomes. You Win Together. People are at the heart of our success and you play as a team.WHAT YOU LOVE ABOUT US:We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter both in and out of the “office”. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Boston, MA; Delhi, India; Galway, Ireland; London, England; Madrid, Spain; New York, NY; Omaha, NE; Portland, OR; and Washington, D.C.--US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.