HEAD OF CONTENT STRATEGY

Job Title: Head of content strategyLocation:Barcelona Spain / RemoteJob Summary:As the Head of Content strategy, you will have full ownership of our brand voice and content strategy. You will be responsible for both UX writing and marketing content strategy, because we believe that Brian Chesky (Co-founder AirBnB) might have a point. (https://www.youtube.com/watch?v=4ef0juAMqoE) You will be overseeing everything from high-level planning and strategy to the nuanced details of content creation. You will collaborate closely with our Product Lead and Chief Revenue Officer (CRO) to ensure a cohesive and impactful brand presence across all platforms.Key Responsibilities:Selling and Lead Generation Copywriting Skills:Proven Ability in B2B Lead Funnel Creation: Expertise in crafting compelling copy across the entire B2B lead generation funnel, including landing pages, email sequences, and nurturing campaigns that convert leads into customers.Sales Materials and Positioning: Experience writing persuasive and targeted copy for sales materials, including brochures, one-pagers, and sales decks, that effectively communicate the value proposition and drive action.Direct Response and Ad Copy: Skilled in creating engaging direct response pages, PR releases, and ad copy that generates immediate engagement and leads.Messaging Alignment with Sales: Ability to collaborate closely with sales teams to ensure that copy and positioning align with sales strategies and resonate with target audiencesLead Content Strategy:Oversee the creation of a content roadmap that aligns with business objectives and user needs.Manage all aspects of content creation, including blogs, social media, website copy, and promotional materials.UX Writing:Collaborate with the product team to create intuitive and user-friendly copy within our products.Ensure that UX writing enhances user experience and drives engagement.Marketing Content:Develop marketing campaigns that effectively communicate our value proposition.Analyze content performance metrics to optimize future campaigns.Collaboration and Leadership:Work closely with the Product Lead and CRO to align content initiatives with product development and revenue goals.Mentor and potentially build a team of content creators and UX writers as we grow.Stay Updated on Industry Trends:Keep abreast of the latest trends in content strategy, UX writing, and brand development.Implement best practices to keep our brand and content fresh and competitive.Qualifications:Experience:Minimum of 5 years of experience in content strategy, UX writing, or brand messaging.Proven track record of developing and executing successful content strategies.Skills:Strong writing and editing skills with an eye for detail and nuance.Proficient in both UX writing and marketing content creation.Excellent communication and collaboration abilities.Familiarity with content management systems and analytics tools.Attributes:Strategic thinker with the ability to execute tactically.Self-motivated and able to thrive in a startup environment.Passionate about storytelling and creating meaningful user experiences.You are a ¨I´ll Figure it out¨ type of person.What We Offer:Full Ownership: A unique opportunity to take full ownership of the brand and content strategy function.Collaborative Environment: Work alongside passionate professionals, including the Product Lead and CRO.Growth Potential: Be a future leader in what we believe is a core component of our organization.Dynamic Startup Culture: Join a rapidly growing team where your contributions make a real impact.How to Apply:If you're excited about shaping the brand and content strategy of a growing startup, we'd love to hear from you. Please submit your resume, a cover letter detailing your relevant experience, and any portfolio samples or case studies showcasing your work here via Linkedin.How it is like to work in Tradler.Working at Tradler is a unique experience that offers a blend of transparency, remote work flexibility, and the excitement of a startup atmosphere. Here's what it's like to be part of our team: Transparency: At Tradler, we believe in open communication. Transparency is a core value, ensuring that you're always in the loop about our goals, challenges, and successes. Fully Remote: Our "office" is wherever you want it to be. We've been fully remote since 2017, providing the freedom to work from the comfort of your own space, no matter where you are in the world. Work life balance: We strongly believe in a healthy balance between work and life, therefor we have a 4,5 day work week, with Friday morning acting as a buffer to finish pending work. Versatility: While you may join us for a specific role, you'll likely find yourself involved in various aspects of the organization. We encourage versatility and collaboration, giving you the opportunity to broaden your horizons. Startup Spirit: Tradler is a startup at heart. Expect an environment buzzing with innovation, where your ideas and efforts can have a direct impact on our journey and success. Direct Impact: We're a small team, which means your contributions will be significant. Your work will directly influence our growth, making every day at Tradler meaningful and rewarding. Incredible Colleagues: We don't compromise on having A players, so you'll join an amazing team of talented individuals who share your passion for excellence and innovation.About TradlerEstablished in 2017, Tradler is redefining how companies drive productivity and team performance at scale. We’ve grown from 6 to 20 people in the last 12 months, a testament to our commitment to helping organizations boost productivity through smarter performance management. Tradler empowers managers and their teams by guiding them to focus on the behaviors that truly impact outcomes, leading to measurable improvements across the board.Our platform goes beyond dashboards—providing real-time insights and easy-to-use tools that help teams perform at their best. Tradler users are 4.5% more productive daily, with some customers seeing an ROI of over 300%. We seamlessly integrate with existing workflows to ensure that managers can spend less time on manual processes and more time leading strategically.Join us as we continue to transform the future of performance management and help teams excel.