MARCOM ASSOCIATE IN BARCELONA, SPAIN | KEYSIGHT TECHNOLOGIES, INC.

Overview Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization.
Our ~ employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries.
Learn more  about what we do.
About the role.
We are seeking a highly skilled and motivated Go To Market Specialist to drive the execution of demand generation campaigns for our Software businesses.
This role is responsible for executing and optimizing marketing initiatives designed by the campaign strategy team, ensuring seamless multi-channel execution, data-driven performance tracking, and pipeline impact.
About Us.
DES Marketing is an organization dedicated to leveraging technology to drive marketing success.
The company values innovation, efficiency, and data-driven decision-making.
Be part of a team that is shaping the future of marketing technology.
Responsibilities Campaign Execution & Implementation Lead the deployment and optimization of multi-channel marketing campaigns across email, paid media, content syndication, and webinars.
Manage marketing automation platforms (HubSpot) to execute targeted nurture programs and campaigns.
Implement automated workflows to accelerate lead-to-customer conversion.
Own the communication calendar and coordinate localized and vertical-specific campaigns across regions and industries.
Cross-Functional Collaboration Collaborate with the campaign strategy and Product Marketing teams to translate high-level GTM plans into tactical, measurable campaigns.
Partner with Sales and SDR teams to ensure seamless lead handoff and effective follow-up processes.
Performance Monitoring & Optimization Track key marketing metrics, including MQLs, SQLs, CAC, pipeline contribution, and ARR impact.
Use A/B testing and conversion rate optimization (CRO) to improve campaign effectiveness.
Analyze data from Google Analytics, Salesforce, and BI tools to refine campaign performance.
Marketing Operations & Enablement Maintain and optimize campaign workflows, segmentation, and attribution models Ensure data hygiene and alignment across CRM, ABM platforms, and analytics tools.
Support the creation of sales enablement content to enhance lead nurturing and pipeline acceleration.
Qualifications Bachelor's degree in Marketing, Information Technology, a related field, or equivalent experience.
Proven experience in managing marketing technology stacks and tools.
Strong understanding of marketing processes and workflow automation.
Proficiency in data analysis and reporting.
Knowledge of regulatory compliance and data governance.
Excellent communication and training skills.
Experience with database management and data quality practices is a plus    Platform proficiency     HubSpot Marketing Hub  Salesforce Sales Cloud  Reporting tools including PowerBI, Tableau  BigMarker, Demandbase      Nice to have Hands-on expertise in marketing automation (HubSpot, Marketo, Pardot) and CRM tools (Salesforce).
Experience in developing and optimizing email campaigns and webinars Strong understanding of SaaS customer journeys, including free trials, PLG (product-led growth), and conversion funnels.
Careers Privacy Statement ***Keysight is an Equal Opportunity Employer.***    Our powerful,  award-winning  culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions.
Diversity, equity & inclusion  are integral parts of our culture and drivers of innovation at Keysight.
We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.